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    • A digital twin to save the Mar Menor 5 IoT elements to improve the customer experience in your store
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    • Successful digital campaigns with Smart Insights 3 daily services that rely on machine learning
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    • Cyber Security Weekly Briefing 19-25 February The Security behind Apple’s and Google’s API for Tracing COVID-19 Infections

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    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      Fake news, literally

      The BBC recently launched a test, joining forces with software company Synthesia, to manipulate the speech of BBC newsreader Mathew Amroliwala. The presenter only speaks English, but the artificially...
      AI of Things

      What makes the Levi´s Commuter Jacket next level Wearable Tech?

      Levi’s have teamed up with Google to produce a new wearable tech product that takes on the element of actually being considered fashionable and wearable. Levi’s have succeeded as...
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    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Open Data and API’s in Video Games: League of Legends puts them to practice

        When we at LUCA became aware of the release of the upcoming Movistar eSports we wanted to give a nod to fans of games like LOL and CSGO. With the help of David Heras, who collaborated...
      AI of Things

      How Germany moves

      Our colleagues in Telefonica NEXT have created, using mobility data, data analysis and big data, an interactive map that lets you visualize nationwide traffic flows. Cities, transport companies and...
    • Data stories
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      • LUCA Proofs of concept

Área: LUCA

AI of Things

Can mobile phone traces help shed light on the spread of Zika in Colombia?

Content written by Daniela Perrotta, ISI Foundation researcher and UN Global Pulse fellow and Enrique Frias-Martinez, Researcher, Telefonica Research, Madrid. Originally posted on the UN Global Pulse blog. Nowadays, thanks...
AI of Things

An introduction to Machine Learning: “What are Insights?”

Content originally written in Spanish by Paloma Recuero de los Santos, LUCA Brand Awareness. Within LUCA, we often talk of “Insights“. Our tools are designed to obtain valuable “Insights”, or “Actionable Insights” that...
AI of Things

Data and Human Resources: a close relationship

We live in an era of burnout, information overload and a battle for work-life balance. More and more, we can see the evolution of Human Resources (HR) into not...
AI of Things

First results of the OOH advertising project in Brazil

On the 26th March, Clear Channel, JCDecaux and Otima presented the results of the OOH map campaigns in Rio de Janeiro and São Paulo that were carried out alongside...
AI of Things

AI is invading the world of entertainment

Previously in our blog, we have seen how Artificial Intelligence (AI) can help make societies safer and even, in a not too distant future, save lives. In this post,...
AI of Things

Reducing travel delays using Big Data

When we travel by public transport, there are a number of factors that affect our satisfaction with the journey.  Sadly, data science can’t help us to enjoy seats that...
AI of Things

More countries focus on Artificial Intelligence

Many countries are getting up to speed with the benefits of Artificial Intelligence, how it improves processes and make use of data. Previously, this post in the blog featured...
AI of Things

Data Attributes: the new Digital Identity Currency

The 2018 edition of the Mobile World Congress took place in Barcelona between the 25th and 28th of February. During the event, a panel discussion took place that featured...
AI of Things

Weve launches Weve Locate – Location verification technology

Weve, O2´s mobile advertising subsidiary has recently launched a new service, Weve Locate, a location verification product. This new service will allow advertisers to truly reach their target audiences,...
AI of Things

Using Big Data to combat Air Pollution in Brazil

Content originally written by Raquel Carretero Juárez, for the Telefonica Public Policy Blog.   Telefónica Brazil is using mobile network Big Data to monitor air pollution in São Paulo (Brazil) and...

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ElevenPaths Talks: The ISF Standard of Good Practice for Information Security
REGISTER HERE!   On Thursday, 19 May, our colleague Sebastian will give a speech about The ISF Standard of Good Practice for Information Security. The standard of good practice is...
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