LUCA Data rewards are the new consumer engagement tool & Gigabytes are the new currency Today’s consumers are fairly savvy about companies selling to them. As they are constantly bombarded with an increasing number of calls to action, these engagement attempts are often viewed...
LUCA Strata Data Conference London 2017 The upcoming Strata Data Conference London 2017 event aims to bring together the best data scientists from across the world, presenting the most innovative trends and solutions related to...
Beatriz Sanz Baños Superpowers for everyone Tony Stark (Ironman): The number 1 IoT fan Ironman is quite probably the Avenger who has made the most of technology. His main weapon is his high level of intelligence, which, throughout...
Salmerón Uribes Marina The importance of labeling: spotlabel In an increasingly digitized world, technological innovation is a fundamental value. The adoption of new technologies and the possibilities of connectivity offered by Internet of Things can give a...
ElevenPaths How are we preparing ourselves for the RSA Conference 2018? 2018 is a unique year for us. We continue on our journey with the great security community to jointly combat the threats faced by our sector. At ElevenPaths, Telefónica’s...
Innovation and Laboratory Area in ElevenPaths TheTHE: The Threat Hunting Environment, our tool for researchers TheTHE, a unique tool within its category that allows analysts and hunters to carry out their research tasks in a more agile and practical way.
LUCA Success Story: LUCA Transit and Highways England The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
LUCA Success Story: pioneering project for economic and social development In a previous article we talked about how important it is to undertake a cultural transformation, that is, of individuals, whilst a company or sector undertakes a digital transformation...
LUCA Improving intent to purchase with mobile advertising: Success Story of Milpa Real The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
LUCA How the workers travel to Distrito T? Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
LUCA Chiemsee-Alpenland Tourism and Telefónica Next Examine visitors to the Chiemsee lake Original post by Cécile Schneider, Telefónica NEXT The touristic region of Chiemsee-Alpenland and our colleagues at Telefónica NEXT used data analysis to examine the profile of visitors to the Chiemsee...
LUCA Analysing tourist profiles in Spain with INE Tourism is one of the main sectors of economic activity in Spain. According to the National Institute of Statistics (INE), an autonomous body under the Ministry of Economy in...
LUCA Mobility patterns in Lima and Callao based on Big Data technology We often think of Big Data as something exclusive to private companies. But one of the clearest applications is that of public bodies who want to improve the lives...
LUCA Traffic spikes before football games? The effect of the World Cup in Germany Post written by Telefónica NEXT Once every four years, The FIFA World Cup brings fans together in a month of surprising events. Every game is different, but each is filled...
LUCA How Germany Moves project wins at the German Online Communications Awards In another post from the start of this year, which you can read here, we presented the interactivty mobility map that our colleagues at Telefónica NEXT in Germany had created....
LUCA How Germany moves Our colleagues in Telefonica NEXT have created, using mobility data, data analysis and big data, an interactive map that lets you visualize nationwide traffic flows. Cities, transport companies and...
Innovation and Laboratory Area in ElevenPaths CARMA: Our Free Research-Focused Set of Android Malware Samples Introducing CARMA, our free research-focused set of Android malware samples to enhance research into malware, adware and PUP detection.
Richard Benjamins. Artificial Intelligence in small and medium-sized enterprises We hear of increasingly more applications of Artificial Intelligence ranging from improved medical diagnosis to autonomous vehicles to automatic translation to voice recognition. But when we look at the...
ElevenPaths How the “antimalware” XProtect for MacOS works and why it detects poorly and badly Recently, MacOS included a signature in its integrated antivirus, intended to detect a binary for Windows; but, does this detection make sense? We could think it does, as a...
ElevenPaths The Confirmation Bias: we seek the information that confirms our decisions, refusing their opposed evidences Imagine yourself in a lab over an experiment. You’re asked to analyze the following number sequence: 2, 4, 6 This sequence follows a rule. What do you think the rule is?...
LUCA Expert Systems in the World of Medicine Written by Sergio Sancho Azcoitia, Security Research en ElevenPaths Since its appearance a few years ago, expert systems have been applied in different fields. Due to their effectiveness they have...
