LUCA The 6 data-driven pioneers of politics Data is starting to change the way we run our world, and businesses have tended to lead the adoption and application of Big Data technology. Nevertheless, there are some...
LUCA 4 companies using Big Data to address Water Scarcity Water scarcity is an increasingly serious issue. It is estimated that by 2025, 1.8 billion people will face “absolute water scarcity”. The United Nations recognized the seriousness of this...
Beatriz Sanz Baños Barcelona, Singapore and Amsterdam: sustainable cities thanks to Internet of Things Thanks to IoT technology, we can imagine cities that are increasingly sustainable and intelligent. By installing IoT devices in different parts of the city, communicating with each other and collecting data...
Mirian Martinez Varas MWC 2018: How Telefónica will create a better future with IoT On February 26, the MWC 2018 will be launched, a new tech gathering where the most important and innovative firms in the technology industry will meet. And naturally, Telefónica will be there presenting...
Innovation and Laboratory Area in ElevenPaths Google report 17% of Microsoft vulnerabilities. Microsoft and Qihoo, 10% Who finds more vulnerabilities in Microsoft products? What percentage of vulnerabilities are discovered by Microsoft, other companies or vulnerability brokers? How many flaws have unknown discoverers? Over this report we have analyzed...
Sergio De Los Santos Facebook signed one of its apps with a private key shared with other Google Play apps since 2015 Facebook Basics is a Facebook app aimed at countries with poor connectivity, where a free access service to WhatsApp and Facebook is provided. It has been discovered that the Android version...
LUCA Success Story: pioneering project for economic and social development In a previous article we talked about how important it is to undertake a cultural transformation, that is, of individuals, whilst a company or sector undertakes a digital transformation...
LUCA Improving intent to purchase with mobile advertising: Success Story of Milpa Real The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
LUCA How the workers travel to Distrito T? Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
LUCA Chiemsee-Alpenland Tourism and Telefónica Next Examine visitors to the Chiemsee lake Original post by Cécile Schneider, Telefónica NEXT The touristic region of Chiemsee-Alpenland and our colleagues at Telefónica NEXT used data analysis to examine the profile of visitors to the Chiemsee...
LUCA Analysing tourist profiles in Spain with INE Tourism is one of the main sectors of economic activity in Spain. According to the National Institute of Statistics (INE), an autonomous body under the Ministry of Economy in...
LUCA Mobility patterns in Lima and Callao based on Big Data technology We often think of Big Data as something exclusive to private companies. But one of the clearest applications is that of public bodies who want to improve the lives...
LUCA Traffic spikes before football games? The effect of the World Cup in Germany Post written by Telefónica NEXT Once every four years, The FIFA World Cup brings fans together in a month of surprising events. Every game is different, but each is filled...
LUCA How Germany Moves project wins at the German Online Communications Awards In another post from the start of this year, which you can read here, we presented the interactivty mobility map that our colleagues at Telefónica NEXT in Germany had created....
LUCA How Germany moves Our colleagues in Telefonica NEXT have created, using mobility data, data analysis and big data, an interactive map that lets you visualize nationwide traffic flows. Cities, transport companies and...
LUCA Understanding clients of La Vaguada shopping center Understanding the profile of clients, and their wants and needs, is vital for any brand. Companies that know what their target audience wants will be able to reach their...
Rocío Muñoz Paul How Telefonica has implemented the first automatized SDN network Much research and case studies have been put into the latest technologies as applied to telecommunications networks for automation and operational efficiency purposes aimed at the needs of future 5G networks and...
Olivia Brookhouse How to learn Python: the most important skill for employers The application of Artificial Intelligence to optimize Big Data and provide Data Insights is becoming a necessity to all business processes, therefore programmers are in hot demand. Designing effective...
LUCA How the fashion industry is applying Big Data and AI Season after season, retailers come up with loads of new products ready to hit shelves worldwide. While at one time, designers had no idea what their customers would like...
LUCA Machine Learning to analyze League of Legends Written by David Heras and Paula Montero, LUCA Interns, and Javier Carro Data Scientist at LUCA When League of Legends was released in 2009, few people could have predicted what...
Richard Benjamins Artificial Intelligence vs Cognitive Computing: What’s the difference? The media hype around Artificial Intelligence (AI) and Cognitive Computing is unquestionable at the moment. They seem to appear everywhere on the Internet in the press, blogs, conferences and events...
