LUCA Mum, when I grow up I want to be a hacker The hacker concept is most often associated with male ‘techies’ and ‘geeks’. But why is it so difficult to find female role models in the world of technology? A...
LUCA Designing an OOH advertising map in Brazil For any company, it is vital that they maximize their client reach, and one way of doing this is to make use of the power and value that advertising...
Cascajo Sastre María Shaping IoT: 2G refarming. What does it mean? 2G is a 25 year-old technology – which in tech is a lot. Initially launched on the GSM standard in Finland by Radiolinja. Ever since it expanded to become...
Fernando García Gómez Fleet Optimise for Rent-a-car Companies Fleet Optimize enables car rental companies to create new revenue streams, reduce the operating costs of vehicle fleets and improves the safety and customer experience.
ElevenPaths Dumpster diving in Bin Laden’s computers: malware, passwords, warez and metadata (I) What would you expect from a computer network that belongs to a terrorists group? Super-encrypted material? Special passwords? The Central Intelligence Agency (CIA) on 1 November 2017 released...
ElevenPaths #CyberSecurityPulse: PyeongChang Olympics: A New False Flag Attack? A postmortem of the Olympic Destroyer malware used in the PyeongChang Olympics attack reveals a deliberate attempt by adversaries to plant a false flags when it comes to attribution,...
LUCA Success Story: pioneering project for economic and social development In a previous article we talked about how important it is to undertake a cultural transformation, that is, of individuals, whilst a company or sector undertakes a digital transformation...
LUCA Improving intent to purchase with mobile advertising: Success Story of Milpa Real The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
LUCA How the workers travel to Distrito T? Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
LUCA Chiemsee-Alpenland Tourism and Telefónica Next Examine visitors to the Chiemsee lake Original post by Cécile Schneider, Telefónica NEXT The touristic region of Chiemsee-Alpenland and our colleagues at Telefónica NEXT used data analysis to examine the profile of visitors to the Chiemsee...
LUCA Analysing tourist profiles in Spain with INE Tourism is one of the main sectors of economic activity in Spain. According to the National Institute of Statistics (INE), an autonomous body under the Ministry of Economy in...
LUCA Mobility patterns in Lima and Callao based on Big Data technology We often think of Big Data as something exclusive to private companies. But one of the clearest applications is that of public bodies who want to improve the lives...
LUCA Traffic spikes before football games? The effect of the World Cup in Germany Post written by Telefónica NEXT Once every four years, The FIFA World Cup brings fans together in a month of surprising events. Every game is different, but each is filled...
LUCA How Germany Moves project wins at the German Online Communications Awards In another post from the start of this year, which you can read here, we presented the interactivty mobility map that our colleagues at Telefónica NEXT in Germany had created....
LUCA How Germany moves Our colleagues in Telefonica NEXT have created, using mobility data, data analysis and big data, an interactive map that lets you visualize nationwide traffic flows. Cities, transport companies and...
LUCA Understanding clients of La Vaguada shopping center Understanding the profile of clients, and their wants and needs, is vital for any brand. Companies that know what their target audience wants will be able to reach their...
Carlos Alberto Lorenzo Sandoval You are no longer just a company of products or services, you are a data company All companies in operation today are actually data companies. This is because, every day they collect and process a large amount of information: from customers, internal operations, suppliers, partners...
LUCA The best Data Science certifications Over the last 10 years, the amount of data we have generated has soared to unprecedented heights. It is said that by 2020, each person will be generating 1.7...
LUCA How the fashion industry is applying Big Data and AI Season after season, retailers come up with loads of new products ready to hit shelves worldwide. While at one time, designers had no idea what their customers would like...
LUCA Machine Learning to analyze League of Legends Written by David Heras and Paula Montero, LUCA Interns, and Javier Carro Data Scientist at LUCA When League of Legends was released in 2009, few people could have predicted what...
Richard Benjamins Artificial Intelligence vs Cognitive Computing: What’s the difference? The media hype around Artificial Intelligence (AI) and Cognitive Computing is unquestionable at the moment. They seem to appear everywhere on the Internet in the press, blogs, conferences and events...
