LUCA Artificial Intelligence of Things, how things plan to make our lives simpler Just as in the Grimm Brothers fairy tale where two little elves teamed up to help the cobbler have a better life, Artificial Intelligence and IoT, Big Data technologies...
Patrick Buckley The Hologram Concert – How AI is helping to keep music alive When Whitney Houston passed away in 2012, the world was shocked by the sudden and tragic news of her death. Fans gathered around the Beverly Hills hotel in Los...
LUCA What do Big Data, Algorithms and Netflix have in common? Netflix has become a worldwide phenomenon with over 98 million customers streaming worldwide. The amount of data generated from that amount of users can be directly reinvested in the...
LUCA A Brief History of Machine Learning As members of the Machine Learning community, it would be a good idea for us all to have an idea of the history of the sector we work in....
LUCA Deep Learning and satellite images to estimate the impact of COVID19 Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
LUCA Success Story: LUCA Transit and Highways England The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
LUCA Case Study: LUCA Store and DK Management, driving footfall and increasing convertion In case you didn’t already know one of the many products from our business portfolio is LUCA Store. This post will take a look at our collaboration with DK...
LUCA Deep Learning and satellite images to estimate the impact of COVID19 Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
First results of the OOH advertising project in BrazilLUCA 19 April, 2018 On the 26th March, Clear Channel, JCDecaux and Otima presented the results of the OOH map campaigns in Rio de Janeiro and São Paulo that were carried out alongside LUCA. The initiative began in April 2017 with the aim of testing the effectiveness of outdoor advertising with solutions such as LUCA OOH Audience. It involved combining a large variety of Telefonica’s data which is capable of delivering a more in-depth view of each location. Testing the effectiveness of Out-Of-Home advertising is one of the key objectives of large companies in the advertising and marketing sectors. With this common goal, Clear Channel, JCDecaux and Otima came together to create the OOH Map, the project that offers tools and metrics that allow agencies and advertisers to plan and evaluate their campaigns. LUCA uses advanced data analytics to offer such companies regular and wide-reaching data. Now, after launching the project in Brazil during the second half of 2017, the first results of the project have been published. There was an initial investment of 2 million Reais (R$) in Rio de Janeiro and São Paulo and the project relied on the expertise of LUCA, Ipsos Brazil, Ipsos UK, MGE Data and Logit. A very reliable study of the data was carried out thanks to over 17 thousand interviews and the analysis of over 80 thousand journeys. Sergio Viriato, owner of Conmark, suggests that: “According to the registered data, people in São Paulo are impacted by outdoor advertising an average of 86 times per week, and in Rio de Janeiro this figure rises to 173. This translates into total weekly interactions of 490 million and 495 million respectively.” It is an advertising model that has an increasing presence in large cities due to its large impact. Based on these first results, during a weekly campaign that saw 300 installation in each city, the reach in São Paulo was 29% among young people older than 15, and 38% in the case of Rio de Janeiro. This translates into an average frequency of impacts per person of 5.1 and 10.1 respectively. “If outdoor advertising were a TV program, it would be one of the 5 most popular shows based on audience alone” Sergio Viriato, coordinator of the project, assures that the good results can boost future investment in the sector, as is already being seen in Japan, France and the UK. The OOH project will be freely available to all those who register their email on the project’s platform. Ipsos will carry out simulations of the project with the registered agencies and advertisers, and the organizers of the project will put on a road show in order to present the conclusions of the study. For the next applications of the software, the project will use the anonymous information of 410 million journeys that are identified by mobile data. By the end of 2018, the number of installations will increase, including ones on public transport. Also, once adapted to the methodology, the project will also be applied to areas around Rio de Janeiro and São Paulo. The study follows Esomar guidelines and was the result of a committee formed by Ipsos Brazil, Ipsos UK, MGE Data and Logit, and was financed by the founding companies. AI is invading the world of entertainmentData and Human Resources: a close relationship
Patrick Buckley The Hologram Concert – How AI is helping to keep music alive When Whitney Houston passed away in 2012, the world was shocked by the sudden and tragic news of her death. Fans gathered around the Beverly Hills hotel in Los...
Patrick Buckley Robot Waiters – The future or just a gimmick? As we continue to battle the COVID-19 pandemic, the hospitality industry is looking to technology as a way to keep workers safe. Could robot waiters be the answer? In...
Patrick Buckley How will AI change the labour market for the better? From the way we shop, to the way we learn, the digital world in which we live is unrecognisable from the reality of a decade ago. One area which...
Patrick Buckley How AI is helping fashion retailers stay afloat With an estimated current global market value surpassing 406 billion USD, the fashion industry is one of the most significant yet vulnerable industries out there. In an ever-worsening socio-economic...
LUCA La transformación digital en la gestión del agua, ahora más que nunca Hoy en día mantenemos la incertidumbre de cuándo dispondremos de una vacuna o cuál será el impacto real en la sociedad y en la economía que nos deja esta...
Patrick Buckley Thanks to AI, the future of video-conferencing is in sight. Throughout the COVID-19 pandemic, video-conferencing has become the backbone of both our work and social lives. Today, on #WorldHugDay, we take a look at some of the ways in which...