LUCA Responsible data usage for effective advertising Written by Liao Yin Tung Recently The Economist stated that “The world’s most valuable resource is no longer oil, but data”. With the rise of mobile technology, traditional advertising has unsurprisingly...
LUCA Elena Gil, CEO of LUCA speaks to us about the potential of Big Data in business “We are just beginning to see the opportunities that Big Data represents” The importance of data when making any decision is growing. Elena Gil, CEO at LUCA, Telefonica’s data unit,...
Beatriz Sanz Baños An IoT that deserves an Oscar Connectivity has reached the film industry. The use of drones, virtual reality or beacon technology offers spectators the possibility of enjoying a much more complete audiovisual experience.
Beatriz Sanz Baños The End of Internet as we know it This post is part one of a two post series that will explore how communications are not only affected by the paradigm shift of connecting everything but a driving...
ElevenPaths The base rate fallacy or why antiviruses, antispam filters and detection probes work worse than what is actually promised Before starting your workday, while your savoring your morning coffee, you open your favorite cybersecurity newsletter and an advertisement on a new Intrusion Detection System catches your attention: THIS IDS...
ElevenPaths ElevenPaths and BitSight deliver enhanced visibility into supply chain risk with continuous monitoring Security Ratings Market Leader Expands Global Reach with New Strategic Alliance CAMBRIDGE, MA—June 13, 2017. ElevenPaths, Telefónica Cibersecurity Unit specialized in the development of innovative security solution, and BitSight, the Standard...
LUCA How the workers travel to Distrito T? Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
LUCA Deep Learning vs Atari: train your AI to dominate classic videogames (Part I) A few months ago we began a series of posts on this blog where we explained how you can train an Artificial Intelligence (AI) to eventually win certain games....
LUCA How did the temporary closure of Line 5 affect the users of Madrid’s Metro? The Madrid Metro is undertaking important improvements on their transport network. This year, Line 5 which links the southeast-northeast zones to the capital, is the third to display the...
LUCA The new Spain: redrawing the country using mobility data One of the most exciting fields that the use of data opens up is the study of networks. Our societies, communications, infrastructure, businesses and many other areas of life...
LUCA Machine Learning to analyze League of Legends Written by David Heras and Paula Montero, LUCA Interns, and Javier Carro Data Scientist at LUCA When League of Legends was released in 2009, few people could have predicted what...
LUCA Open Data and API’s in Video Games: League of Legends puts them to practice Written by David Heras an intern at LUCA alongside Javier Carro a LUCA Data Scientist. When we at LUCA became aware of the release of the upcoming Movistar eSports we wanted to give a nod to fans of...
LUCA Movistar Team: the best cyclists, the best behind the scenes team, the best strategy and Big Data By Mikel Zabala, PhD (Sport Scientist, Lecturer at Granada University and member of the team of trainers for the Movistar Team), Javier Carro (Data Scientest en LUCA), y Pedro...
LUCA Aim for 2017: Change the World Have you already made your New Year’s resolutions? How would you feel if one of those was to change the world? Three nights ago millions of people had 12 grapes...
LUCA The refugee crisis and Syrian Civil War; a humanitarian issue reflected through data When we finish the year we always look to the past to weigh up the good and the bad moments of the year (trying to make the most of...
LUCA Where are people from Madrid going during the upcoming December holidays? During the early December bank holiday many of us take the opportunity to relax, discover new places or return to our countries of origin. This time, as a further...
Olivia Brookhouse Would you let Artificial Intelligence run Christmas? Artificial Intelligence and Big Data are transforming the workplace, providing real time insights to optimize decision making. Meanwhile at home, AI embedded home devices and online applications can accurately...
Stefan Leadbeater Coca-Cola’s use of AI to stay at the top of the drinks market Coca-Cola is the largest beverage company in the world serving over 1.9 billion drinks daily across its 500 brands. Being such a large conglomerate active in so many countries...
ElevenPaths How the “antimalware” XProtect for MacOS works and why it detects poorly and badly Recently, MacOS included a signature in its integrated antivirus, intended to detect a binary for Windows; but, does this detection make sense? We could think it does, as a...
ElevenPaths The Confirmation Bias: we seek the information that confirms our decisions, refusing their opposed evidences Imagine yourself in a lab over an experiment. You’re asked to analyze the following number sequence: 2, 4, 6 This sequence follows a rule. What do you think the rule is?...
LUCA How the fashion industry is applying Big Data and AI Season after season, retailers come up with loads of new products ready to hit shelves worldwide. While at one time, designers had no idea what their customers would like...
