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      Are you Ready for a Wild World? Don’t miss out on Big Data for Social Good 2018!

      Ready for a Wild World? Our next Big Data for Social Good event will be dedicated to Climate Change and Disaster Preparedness Although we often associate Big Data with worries...
      Paloma Recuero de los Santos

      How can Brand Sponsored Data be used as a marketing tool for video advertising?

      (Content written by Cambria HAYASHINO) Connecting with customers while they are on the go is crucial for every successful marketing and sales campaign. More and more companies have realized that...
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    • Beatriz Sanz Baños

      GeoGestión, the Internet of Mobile Workforces

      GeoGestión is a solution that streamlines processes that were previously costly for businesses in terms of both money and resources. To illustrate this with some examples this system addresses...
      Beatriz Sanz Baños

      Road safety and IoT

      Mobility is one of the key factors to consider in order to make cities more efficient, a necessity taking into account the millions of citizens travel to work or study centers in their vehicles. Taking...
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    • Digital Zombies and Social Engineering
      Gabriel Bergel

      Digital Zombies and Social Engineering

      This post is about zombies and social engineering, the image in figure 1 is free and royalty free as long as you credit it, and I loved it. We...
      Fake News and Cyberthreats in Times of Coronavirus
      Helene Aguirre

      Fake News and Cyberthreats in Times of Coronavirus

      Helene Aguirre tells you how cyberthreats never stop, even in the case of a global pandemic health alert.
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LUCA

How the workers travel to Distrito T?

Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
LUCA

Deep Learning vs Atari: train your AI to dominate classic videogames (Part I)

A few months ago we began a series of posts on this blog where we explained how you can train an Artificial Intelligence (AI) to eventually win certain games....
LUCA

How did the temporary closure of Line 5 affect the users of Madrid’s Metro?

The Madrid Metro is undertaking important improvements on their transport network. This year, Line 5 which links the southeast-northeast zones to the capital, is the third to display the...
LUCA

The new Spain: redrawing the country using mobility data

One of the most exciting fields that the use of data opens up is the study of networks. Our societies, communications, infrastructure, businesses and many other areas of life...
LUCA

Machine Learning to analyze League of Legends

Written by David Heras and Paula Montero, LUCA Interns, and Javier Carro Data Scientist at LUCA When League of Legends was released in 2009, few people could have predicted what...
LUCA

Open Data and API’s in Video Games: League of Legends puts them to practice

Written by David Heras an intern at LUCA alongside Javier Carro a LUCA Data Scientist. When we at LUCA became aware of the release of the upcoming Movistar eSports we wanted to give a nod to fans of...
LUCA

Movistar Team: the best cyclists, the best behind the scenes team, the best strategy and Big Data

By Mikel Zabala, PhD (Sport Scientist, Lecturer at Granada University and member of the team of trainers for the Movistar Team), Javier Carro (Data Scientest en LUCA), y Pedro...
LUCA

Aim for 2017: Change the World

Have you already made your New Year’s resolutions? How would you feel if one of those was to change the world? Three nights ago millions of people had 12 grapes...
LUCA

The refugee crisis and Syrian Civil War; a humanitarian issue reflected through data

When we finish the year we always look to the past to weigh up the good and the bad moments of the year (trying to make the most of...
LUCA

Where are people from Madrid going during the upcoming December holidays?

During the early December bank holiday many of us take the opportunity to relax, discover new places or return to our countries of origin. This time, as a further...

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