LUCA The 7 priorities of a company when adopting Blockchain Last week I shared with the 101Blockchainscommunity of professionals and digital innovators the Blockchain vision we have at Telefónica and how companies can create value by adopting this technology. If...
Patrick Buckley How IoT and Big Data is elevating Energy Management Increasingly, energy management is becoming a topic of great social importance. In today’s post, I will explain how IoT (Internet of Things) together with technology Artificial Intelligence (AI),...
LUCA Can Big Data reshape the Outdoor Media sector? Out-of-home (OOH) adspend in the UK rose to £1 billion 2014, and is predicted to grow by 4.8% in 2016 according to a recent report. To ensure they benefit...
LUCA Cycling in the city? Analysing Cyclist Safety in Madrid with Excel Written by Paloma Recuerdo, original post in Spanish In this post we will see an example of how we can perform simple descriptive analytics on a set of data, without...
LUCA Success Story: LUCA Transit and Highways England The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
LUCA Success Story: pioneering project for economic and social development In a previous article we talked about how important it is to undertake a cultural transformation, that is, of individuals, whilst a company or sector undertakes a digital transformation...
LUCA What does Big Data tell us about the way people move around Brazil’s favelas? Brazil has seen its fair share of the world’s media spotlight in the past year, with positive storylines around the success of the Rio Olympics, as well as more...
LUCA LUCA to power data-driven decisions in Brazil’s tourism sector Brazil’s tourism industry had a huge boost in 2016 with more than half a million tourists descending upon Rio de Janeiro for the Olympics – making it a record year with...
MWC 2017 Day 1: Getting closer to customers with LUCA StoreLUCA 27 February, 2017 It’s the first day of Mobile World Congress here in Barcelona and today we’re putting the spotlight on our LUCA Store product – showing that the digital transformation for retailers has no limits thanks to Big Data. Using Small Cell technology, we have worked with retailers all over the world to use mobile data insights to optimize the shopping experience for consumers driving higher conversion and greater customer centricity. In the demo below, we look at a leading sports brand analyzing 4 retail sites in the UK, using our solution to understand customer volumes, profile, behaviour and loyalty. We also show you the unique conversion insights we can provide by merging payment data with our product: If you’d like to find out more, then come along to Hall 3 on Stand 3K21 and let us take you on a Big Data journey with one of our LUCA gurus. Alternatively, you can email us here. Open Data and API’s in Video Games: League of Legends puts them to practiceMWC Day 2: Our data-driven approach to Commuting and Pollution
Patrick Buckley COVID-19 Shines a light on the huge possibilities of AI in Education In 2020 remote learning platforms have become essential for students around the world as a result the COVID-19 pandemic. Many of these platforms incorporate Artificial Intelligence (AI) technology which continues to...
LUCA The art of communication in times of change Confuncio said “what I hear, I forget; what I see, I remember; what I do, I learn”. By communicating we learn, and from Data Governance team we understand that...
Olivia Brookhouse How to learn Python: the most important skill for employers The application of Artificial Intelligence to optimize Big Data and provide Data Insights is becoming a necessity to all business processes, therefore programmers are in hot demand. Designing effective...
Cristina de la Cruz How do we talk to Aura in different countries? The implementation of Aura, Telefónica’s Artificial Intelligence, in Spain, Brazil, the United Kingdom and Germany has revolutionised the way customers interact with the company. Currently, and depending on the...
LUCA How will Education change post-covid? We have been in lockdown for several weeks now, and along with the common struggle we are all going through, one thing is becoming increasingly clear to us: when...
LUCA What role will Data Governance play in the Digital Transformation after COVID-19? The current digital transformation process companies are facing is causing a deep cultural change in daily business tasks, organizational processes, business roles and competencies, in which making a good...
