LUCA Which country will lead the race for AI dominace? Every January, the World Economic Forum meets in the Swiss mountain resort of Davos, bringing together politicians, economists, business leaders and more to discuss the key issues of the...
LUCA Data and Human Resources: a close relationship We live in an era of burnout, information overload and a battle for work-life balance. More and more, we can see the evolution of Human Resources (HR) into not...
Beatriz Sanz Baños The benefits of energy efficiency: Much more than savings Energy efficiency has become the ‘first fuel’ of the 30 countries that belong to the International Energy Agency (IEA), including Spain. This means that the energy saved by the members...
Beatriz Sanz Baños Barcelona, Singapore and Amsterdam: sustainable cities thanks to Internet of Things Thanks to IoT technology, we can imagine cities that are increasingly sustainable and intelligent. By installing IoT devices in different parts of the city, communicating with each other and collecting data...
ElevenPaths New research: Docless Vietnam APT. A very interesting malware against Vietnam Government We have detected a malware sent to some email accounts belonging to a Vietnam government domain. This email is written in Vietnamese and is dated March 13th, 2019. It seems to...
ElevenPaths #CyberSecurityPulse: New proposal to adapt U.S. Marine Corps capabilities to the new times The head of the U.S. Marine Corps wants to remodel his team. The Marine Corps is considering offering bonuses and other benefits to attract older, more experienced Marines to...
LUCA Success Story: pioneering project for economic and social development In a previous article we talked about how important it is to undertake a cultural transformation, that is, of individuals, whilst a company or sector undertakes a digital transformation...
LUCA Improving intent to purchase with mobile advertising: Success Story of Milpa Real The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
LUCA Are data-driven strategies in the energy sector competitive? Naturgy proves it. In today’s data story, we explore the success story of a large energy company, Naturgy, and how its digital transformation process towards becoming a data-driven company is already having...
LUCA Chiemsee-Alpenland Tourism and Telefónica Next Examine visitors to the Chiemsee lake Original post by Cécile Schneider, Telefónica NEXT The touristic region of Chiemsee-Alpenland and our colleagues at Telefónica NEXT used data analysis to examine the profile of visitors to the Chiemsee...
LUCA Analysing tourist profiles in Spain with INE Tourism is one of the main sectors of economic activity in Spain. According to the National Institute of Statistics (INE), an autonomous body under the Ministry of Economy in...
LUCA Mobility patterns in Lima and Callao based on Big Data technology We often think of Big Data as something exclusive to private companies. But one of the clearest applications is that of public bodies who want to improve the lives...
LUCA First results of the OOH advertising project in Brazil On the 26th March, Clear Channel, JCDecaux and Otima presented the results of the OOH map campaigns in Rio de Janeiro and São Paulo that were carried out alongside...
LUCA How Germany moves Our colleagues in Telefonica NEXT have created, using mobility data, data analysis and big data, an interactive map that lets you visualize nationwide traffic flows. Cities, transport companies and...
LUCA Understanding clients of La Vaguada shopping center Understanding the profile of clients, and their wants and needs, is vital for any brand. Companies that know what their target audience wants will be able to reach their...
LUCA The data-driven “green corridor” in Cali The power of data has moved out of the confines of businesses and start-ups and has reached public circles and most notably, our cities. More and more local governments are hiring Big...
Carlos Alberto Lorenzo Sandoval You are no longer just a company of products or services, you are a data company All companies in operation today are actually data companies. This is because, every day they collect and process a large amount of information: from customers, internal operations, suppliers, partners...
LUCA The best Data Science certifications Over the last 10 years, the amount of data we have generated has soared to unprecedented heights. It is said that by 2020, each person will be generating 1.7...
LUCA How the fashion industry is applying Big Data and AI Season after season, retailers come up with loads of new products ready to hit shelves worldwide. While at one time, designers had no idea what their customers would like...
LUCA Machine Learning to analyze League of Legends Written by David Heras and Paula Montero, LUCA Interns, and Javier Carro Data Scientist at LUCA When League of Legends was released in 2009, few people could have predicted what...
Richard Benjamins Artificial Intelligence vs Cognitive Computing: What’s the difference? The media hype around Artificial Intelligence (AI) and Cognitive Computing is unquestionable at the moment. They seem to appear everywhere on the Internet in the press, blogs, conferences and events...
