LUCA Do not miss what happened at NID 2018: WE ARE IN Under the claim We are in, Telefónica developed the Network Innovation Day 2018 (#NID2018) on July 14th. This was the first annual innovation event of the network, which aims...
LUCA The rise of data-driven education Here at LUCA, we like to use our blog to discover and explore how Big Data can be used in parts of society that have historically been closed off...
Mirian Martinez Varas MWC 2017: The evolution of connectivity and new uses for IoT The nature of Internet of Things is the connection between devices, between platforms, between actions and between people. Connectivity is crucial in a world of growing needs, which in...
Beatriz Sanz Baños Innovating with IoT Startups create products and technological solutions that anticipate the needs of the future, helping us in the transition to the digital age. However, they need resources so that time...
Innovation and Laboratory Area in ElevenPaths Uncovering APTualizator: the APT that patches Windows By the end of June 2019, we assisted to an incident were a high number of computers had started to reboot abnormally. In parallel, Kaspersky detected a file called swaqp.exe, which apparently...
ElevenPaths The post-quantum future is around the corner and we are still not prepared Every year we have more powerful computers with a higher calculation capacity, is that fact good or bad? Think twice before giving an answer. It depends. Because if global information...
LUCA Improving intent to purchase with mobile advertising: Success Story of Milpa Real The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
LUCA Are data-driven strategies in the energy sector competitive? Naturgy proves it. In today’s data story, we explore the success story of a large energy company, Naturgy, and how its digital transformation process towards becoming a data-driven company is already having...
LUCA Chiemsee-Alpenland Tourism and Telefónica Next Examine visitors to the Chiemsee lake Original post by Cécile Schneider, Telefónica NEXT The touristic region of Chiemsee-Alpenland and our colleagues at Telefónica NEXT used data analysis to examine the profile of visitors to the Chiemsee...
LUCA Analysing tourist profiles in Spain with INE Tourism is one of the main sectors of economic activity in Spain. According to the National Institute of Statistics (INE), an autonomous body under the Ministry of Economy in...
LUCA Mobility patterns in Lima and Callao based on Big Data technology We often think of Big Data as something exclusive to private companies. But one of the clearest applications is that of public bodies who want to improve the lives...
LUCA First results of the OOH advertising project in Brazil On the 26th March, Clear Channel, JCDecaux and Otima presented the results of the OOH map campaigns in Rio de Janeiro and São Paulo that were carried out alongside...
LUCA How Germany moves Our colleagues in Telefonica NEXT have created, using mobility data, data analysis and big data, an interactive map that lets you visualize nationwide traffic flows. Cities, transport companies and...
LUCA Understanding clients of La Vaguada shopping center Understanding the profile of clients, and their wants and needs, is vital for any brand. Companies that know what their target audience wants will be able to reach their...
LUCA The data-driven “green corridor” in Cali The power of data has moved out of the confines of businesses and start-ups and has reached public circles and most notably, our cities. More and more local governments are hiring Big...
LUCA Designing an OOH advertising map in Brazil For any company, it is vital that they maximize their client reach, and one way of doing this is to make use of the power and value that advertising...
LUCA The best Data Science certifications Over the last 10 years, the amount of data we have generated has soared to unprecedented heights. It is said that by 2020, each person will be generating 1.7...
Santiago Morante Cendrero Warning About Normalizing Data For many machine learning algorithms, normalizing data for analysis is a must. A supervised example would be neural networks. It is known that normalizing the data being input to...
LUCA Machine Learning to analyze League of Legends Written by David Heras and Paula Montero, LUCA Interns, and Javier Carro Data Scientist at LUCA When League of Legends was released in 2009, few people could have predicted what...
Richard Benjamins Artificial Intelligence vs Cognitive Computing: What’s the difference? The media hype around Artificial Intelligence (AI) and Cognitive Computing is unquestionable at the moment. They seem to appear everywhere on the Internet in the press, blogs, conferences and events...
