AI of Things Success Story: achieving an audience based strategy In our success story today, we tell you about one of our key projects in the use of Big Data to improve communication between a business and its audience,...
AI of Things Rebuilding Mocoa with Big Data The possibilities of Big Data to contribute to social good are infinite and has proven itself as an indispensable tool to achieve the Sustainable Development Goals by 2030. The natural...
AI of Things Success Story: LUCA Transit and Highways England The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
AI of Things Success Story: Using Big Data to improve Tourism with Iberostar In today’s data story, we talk about some of the main applications of Big Data and Artificial Intelligence within the tourism sector. In this case, the hotel chain, Iberostar,...
AI of Things Artificial Intelligence in the Industrial Sector: the success story of Repsol Although technological advances have been left behind in recent years, the industrial sector presents opportunities for developpment in the field of Big Data and Artificial Intelligence, and also in...
AI of Things SMASSA Success Story: Intelligent Parking Services Today we bring another success story from the public sector: the example of SMASSA, the Sociedad Municipal de Aparcamientos (Municipal Parking Company) whose mission is to solve the parking...
AI of Things Success Story: pioneering project for economic and social development In a previous article we talked about how important it is to undertake a cultural transformation, that is, of individuals, whilst a company or sector undertakes a digital transformation...
AI of Things Improving intent to purchase with mobile advertising: Success Story of Milpa Real The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
AI of Things Are data-driven strategies in the energy sector competitive? Naturgy proves it. In today’s data story, we explore the success story of a large energy company, Naturgy, and how its digital transformation process towards becoming a data-driven company is already having...
AI of Things Chiemsee-Alpenland Tourism and Telefónica Next Examine visitors to the Chiemsee lake Original post by Cécile Schneider, Telefónica NEXT The touristic region of Chiemsee-Alpenland and our colleagues at Telefónica NEXT used data analysis to examine the profile of visitors to the Chiemsee...
Gonzalo Fernández Rodríguez What is a Cloud-Native Application? The term Cloud Native is something that goes beyond moving applications on-premises, i.e. hosted directly in a data centre to an infrastructure from a Cloud provider, whether public or...
Alberto García García-Castro Incentives in business blockchain networks: a new approach It has always been a fundamental part of the technology to use incentives that reward collaboration and good practices among participants in a blockchain network. So much so that...
New Markets Team Human Factors in Cybersecurity: Protect Yourself Download the last report from Telefónica Tech Cyber & Cloud New Markets Team aimed at fighting disinformation and raising awareness about Cybersecurity
Roberto García Esteban Cloud market trends until 2025 All of us who work in Cloud services are aware that this market is still in a phase of accelerated growth and that more and more companies are taking...
Javier Coronado Blazquez Endless worlds, realistic worlds: procedural generation and artificial intelligence in video games The video game No Man's Sky creates entirely visitable and different galaxies and planets at full-scale using a simple algorithm. How does it do it?
