Patrick Buckley Robot Waiters – The future or just a gimmick? As we continue to battle the COVID-19 pandemic, the hospitality industry is looking to technology as a way to keep workers safe. Could robot waiters be the answer? In...
Patrick Buckley How will AI change the labour market for the better? From the way we shop, to the way we learn, the digital world in which we live is unrecognisable from the reality of a decade ago. One area which...
LUCA Case Study: Netshoes sponsors its mobile website and app with great results In our recent blog post explaining the benefits of sponsored data, we looked at how the company Netshoes used sponsored data to increase their key metrics. In this post,...
LUCA Data and Human Resources: a close relationship We live in an era of burnout, information overload and a battle for work-life balance. More and more, we can see the evolution of Human Resources (HR) into not...
LUCA Deep Learning and satellite images to estimate the impact of COVID19 Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
LUCA Success Story: LUCA Transit and Highways England The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
LUCA Planning retail site locations using data One of the key business decisions for any brand is deciding where to ‘set up shop’. This involves having an understanding of your consumer base and is particularly important...
LUCA Mobility patterns in Lima and Callao based on Big Data technology We often think of Big Data as something exclusive to private companies. But one of the clearest applications is that of public bodies who want to improve the lives...
An introduction to Machine Learning: “What are Insights?”LUCA 23 April, 2018 Content originally written in Spanish by Paloma Recuero de los Santos, LUCA Brand Awareness. Within LUCA, we often talk of “Insights“. Our tools are designed to obtain valuable “Insights”, or “Actionable Insights” that allow a company to make better decisions based on data. But, what exactly does the word “Insight” mean? Figure 1: A spiral representing an Insight as a discovery. What is an insight? The Collins dictionary gives the following definition: insight /ˈɪnˌsaɪt/ noun 1. The ability to perceive clearly or deeply; penetration 2. A penetrating and often sudden understanding, as of a complex situation or problem As we can see, both definitions talk about perceiving something clearly, of understanding and also hint at a “complex” situation or problem. By looking at the etymology of the word, we get another interesting definition: Word Origin and History for insight c.1200, innsihht, “sight with the eyes of the mind,” mental vision, understanding,” from in + sight. Sense shifted to “penetrating understanding into character or hidden nature” (1580s). The phrase “sight with the eyes of the mind” is vision based on understanding, where expert eyes are able to see crucial things hidden in data, such as behaviour, tendencies and anomalous events. Artificial Intelligence, and crucially Machine Learning, allow us to apply such a “vision” in order to obtain a deep understanding of volumes of data that would be impossible to analyze manually. Such technologies make it possible to compare the data, order it, put it in context and convert it into “Insights“. These Insights can then be translated into concrete actions that form the foundations of a business strategy. It is no longer good enough to justify given decisions using data, instead strategy should be based on such Insights. Figure 2: The process of turning data into Insights. Therefore, “Data-Driven” companies are those that speak the language of data, and are as such capable of making more intelligence decisions, based on their own data as well as other sources that are freely available. One of the challenges for non-English speaking countries is finding a word that conveys the meaning of the word “Insight”. In Spain, for example, the word “clave” (key) can be used but it doesn’t quite encapsulate everything that “Insight” does. As such, the English word is often used. This is a fairly common occurence; technical terms such as Big Data, Machine Learning and Data Science are often kept in the original language. Don’t miss out on a single post. Subscribe to LUCA Data Speaks. Data and Human Resources: a close relationshipCan mobile phone traces help shed light on the spread of Zika in Colombia?
Patrick Buckley Robot Waiters – The future or just a gimmick? As we continue to battle the COVID-19 pandemic, the hospitality industry is looking to technology as a way to keep workers safe. Could robot waiters be the answer? In...
Patrick Buckley How will AI change the labour market for the better? From the way we shop, to the way we learn, the digital world in which we live is unrecognisable from the reality of a decade ago. One area which...
Patrick Buckley How AI is helping fashion retailers stay afloat With an estimated current global market value surpassing 406 billion USD, the fashion industry is one of the most significant yet vulnerable industries out there. In an ever-worsening socio-economic...
LUCA La transformación digital en la gestión del agua, ahora más que nunca Hoy en día mantenemos la incertidumbre de cuándo dispondremos de una vacuna o cuál será el impacto real en la sociedad y en la economía que nos deja esta...
Patrick Buckley Thanks to AI, the future of video-conferencing is in sight. Throughout the COVID-19 pandemic, video-conferencing has become the backbone of both our work and social lives. Today, on #WorldHugDay, we take a look at some of the ways in which...
Patrick Buckley How AI and Machine Learning help to develop vaccines As Christmas approaches this year, we have all been gifted the great news that the Pfizer/BioNTech vaccine has shown to be both safe and effective in creating an immune...