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    • Drones in Precision Farming The horizon of IoT
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    • How to win over the Millennial Shopper? A great personalised experience will make them stay 5 Top Posts from LUCA Data Speaks Blog 2017
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    • A story about two minds: the vast difference between real and perceived risk DataCOVID-19: Fighting the Coronavirus by Using the Approximate Location Data of Your Smartphone

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • Antonio Guzmán

      How Telefónica’s Digital Home response to COVID-19: increasing our offer of entertainment and education

      As part of our commitment in this coronavirus crisis Telefónica has taken a series of measures and guaranteeing communications has been our priority. The Digital Home unit is committed...
      AI of Things

      Artificial Intelligence converts thoughts into speech

      Neuroscientists at Columbia University have discovered a ground-breaking way of turning thoughts into speech, that could potentially give individuals who have lost their ability to speak a voice. Professor Mesgarani...
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    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Improving intent to purchase with mobile advertising: Success Story of Milpa Real

      The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
      AI of Things

      Can Big Data reshape the Outdoor Media sector?

      Out-of-home (OOH) adspend in the UK rose to £1 billion  2014, and is predicted to grow by 4.8% in 2016 according to a recent report.  To ensure they benefit...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Área: LUCA

AI of Things

Big Data combating crime in New York

Original content from Lourdes Tejedor, Community Manager and Editor at Telefonica. One city: New York; one problem: crime. How can we contain and control it? When and where is it...
AI of Things

Case Study: How Jacobs is using LUCA Transit to Improve Transport Planning in the UK

  Transportation infrastructure forms an integral part of our daily journeys around the world. Whether it is workers on a daily commuter train, travelers catching a plane for a business...
AI of Things

What makes the Levi´s Commuter Jacket next level Wearable Tech?

Levi’s have teamed up with Google to produce a new wearable tech product that takes on the element of actually being considered fashionable and wearable. Levi’s have succeeded as...
AI of Things

CTGBCN: Solutions from the Catalan Capital

The Barcelona edition of Changing the Game with Big Data took place last Thursday at the Edificio Telefónica Diagonal. In case you weren’t able to make the event or...
AI of Things

Case Study: Netshoes sponsors its mobile website and app with great results

In our recent blog post explaining the benefits of sponsored data, we looked at how the company Netshoes used sponsored data to increase their key metrics. In this post,...
AI of Things

Quito becomes the first Smart City in Latin America

How many people use the metro on a daily basis? What stop do they get off at? How long is their journey? We can now answer all of the...
AI of Things

From Automation To Inclusion: Why Banks Are Embracing Sponsored Data

Content Written by David Nowicki CMO and Head of Business Development at Datami and published through LinkedIn. A wave of Sponsored Data deployments from leading retail banks is the latest in a...
AI of Things

Executive Insight Series by Glyn Povah, Director of Product Development at LUCA

This content was originally published by the Mobile Ecosystem Forum, we see Glyn Povah the Director of Global Product Development Smart Digits give his insights below:   If data is the new...
Paloma Recuero de los Santos

What are the 5 principles of joined-up data?

The definition and principles of ‘open data’ are quite clear and simple but the principles of joined-up data are less clear. Can you enunciate five principles of joined-up data...
AI of Things

Movies and Big Data: how to make your heart pound

Since movie theaters were invented, there are two types of people that go there. The first group will arrive just in time for the movie, rushing to their seat...

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Innovation Marketing Team
Partnerships that escalate entrepreneurship and innovate the corporation: Ten Wayra startups that do business with Vivo
With 10 years of operations, Wayra has transformed the entrepreneurial ecosystem in Brazil and worldwide. Since its launch in 2011, when it was created to support entrepreneurship, Wayra has...
ElevenPaths
ElevenPaths announces that its security platform complies with the new european data protection regulation one year earlier than required
The European regulations will enter into force in May 2018, when entities that do not comply can be penalized with fines of up to 4% of their annual turnover.  ElevenPaths...
Florence Broderick
Latch Plugins Contest 2016 is over
Today, Monday, December 12 at 1 pm (CET), was the deadline for the submission of plugin applications to the Latch Plugins Contest, the Latch contest that looks for innovative...
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Introducing Mobile Connect – the new standard in digital authentication
The Mobile Operators hold the future of digital authentication in our hands, and so do our customers. The consumers will no longer need to create and manage multiple user...
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"Not today downloaders": New downloaders techniques in Google Play
Downloaders are not new in Android, but lately, they are getting more and more important for attackers as a method to avoid Google Play barriers and malware detection. In...
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