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    • Worker’s Diary IoT III Medical video assistance thanks to IoT
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    • LUCA Talk 7: Using Mobile Data in the Transport Sector Understanding the visitors of the Reina Sofia Museum in Madrid
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    • Apple introduces up to 14 signatures in XProtect given the malware flood for Mac DataCOVID-19: Fighting the Coronavirus by Using the Approximate Location Data of Your Smartphone

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • Richard Benjamins

      A new organizational role for Artificial Intelligence: the Responsible AI Champion

      With the increasing uptake of Artificial Intelligence (AI), more attention is given to its potential unintended negative consequences. This has led to a proliferation of voluntary ethical guidelines or...
      Florence Broderick

      MWC Day 2: Our partnership with UNICEF to boost Big Data for Social Good

      Today we are proud to announce our latest collaboration with UNICEF through their Magic Box initiative – a Big Data for Social Good platform which collects real-time data,...
    • Artificial Intelligence
      • Big Data & AI Tutorials
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  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Traffic spikes before football games? The effect of the World Cup in Germany

      Post written by Telefónica NEXT  Once every four years, The FIFA World Cup brings fans together in a month of surprising events. Every game is different, but each is filled...
      AI of Things

      LUCA boosts brand engagement with “Sponsored Data” product

          Sponsored data is the mobile data equivalent of the toll-free telephone service where a third party or carrier pays for the customer’s access to the internet or a set...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Área: LUCA

AI of Things

It’s raining data: How Big Data is changing weather forecasting

Be it is crazy hot Madrid summers or the ever-changing nature of British weather, the weather is a constant topic of conversation for people around the world. Historically, the...
AI of Things

Brand Sponsored Data: A creative tool for satisfying customers while meeting tangible customer needs

Normal 0 false false false EN-US ZH-CN AR-SA /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; ...
AI of Things

Entrevista: Angela Shen-Hsieh desmitifica“la caja negra” del Big Data

Angela Shen-Hsieh es Directora de Predicción del Comportamiento Humano en la Innovación de Productos de Telefónica. En esta función, se encarga de liderar la innovación interna. Antes de unirse a...
AI of Things

The new Spain: redrawing the country using mobility data

One of the most exciting fields that the use of data opens up is the study of networks. Our societies, communications, infrastructure, businesses and many other areas of life...
Figure 1: The Royal Palace is one of Madrid's top tourist attractions.
AI of Things

Case Study: LUCA Tourism and Royal Palace Visitors Analysis

Madrid receives almost 6 million international tourists annually, who come to the city to see the history, soak up the sunshine and experience the culture. In addition to this...
Figure 1: DK Management have decided to use LUCA Store.
AI of Things

Case Study: LUCA Store and DK Management, driving footfall and increasing convertion

In case you didn’t already know one of the many products from our business portfolio is LUCA Store. This post will take a look at our collaboration with DK...
AI of Things

What does it take to become a top class Smart City?

The term Smart City is a term that has been coined in recent years following the surge in use of Big Data. At LUCA we have been contributing to...
AI of Things

Data rewards are the new consumer engagement tool & Gigabytes are the new currency

Today’s consumers are fairly savvy about companies selling to them. As they are constantly bombarded with an increasing number of calls to action, these engagement attempts are often viewed...
AI of Things

Machine Learning to analyze League of Legends

Written by David Heras and Paula Montero, LUCA Interns, and Javier Carro Data Scientist at LUCA When League of Legends was released in 2009, few people could have predicted what...
AI of Things

A World-Changing Combination: Dr. Claire Melamed on Big Data, Collaboration and the SDGs

Dr. Claire Melamed is the Executive Director of Global Partnership for Sustainable Development Data (GPSDD), where she leads efforts to collaborate on leveraging data to meet the UN’s Sustainable...

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  • Telefónica Tech

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Innovation Marketing Team
Partnerships that escalate entrepreneurship and innovate the corporation: Ten Wayra startups that do business with Vivo
With 10 years of operations, Wayra has transformed the entrepreneurial ecosystem in Brazil and worldwide. Since its launch in 2011, when it was created to support entrepreneurship, Wayra has...
ElevenPaths
ElevenPaths announces that its security platform complies with the new european data protection regulation one year earlier than required
The European regulations will enter into force in May 2018, when entities that do not comply can be penalized with fines of up to 4% of their annual turnover.  ElevenPaths...
Florence Broderick
Latch Plugins Contest 2016 is over
Today, Monday, December 12 at 1 pm (CET), was the deadline for the submission of plugin applications to the Latch Plugins Contest, the Latch contest that looks for innovative...
Florence Broderick
Introducing Mobile Connect – the new standard in digital authentication
The Mobile Operators hold the future of digital authentication in our hands, and so do our customers. The consumers will no longer need to create and manage multiple user...
Florence Broderick
"Not today downloaders": New downloaders techniques in Google Play
Downloaders are not new in Android, but lately, they are getting more and more important for attackers as a method to avoid Google Play barriers and malware detection. In...
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