|Figure 1: Close up of the Levi “smart cufflink”.|
Today’s market is looking for more design and fashion led products that are complemented by technology rather than led by it. The Levi and Google partnership shows that there is a definite demand for this fusion between technology and fashion. Collaborations have seen companies like Apple and Fitbit make their wearable tech more chic. Levi’s have solved the problem of a wearable that is functional and not dangerous. Thanks to the funcionality of Big Data we can also see the progress in such diverse markets.
At LUCA we look forward to seeing the future developments in the wearable tech market and hope to see the effective fusion of design and technology!