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    • IOT Worker’s Diary Telefónica Tech At MWC: Economic and Social Recovery Are Our Priorities
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    • A new organizational role for Artificial Intelligence: the Responsible AI Champion Come and play sports with Telefonica, and take on the best!
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    • Analyzing browser extensions with Neto Console The impact of cybersecurity attacks on SMEs and corporates

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    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • cocacola
      AI of Things

      Coca-Cola’s use of AI to stay at the top of the drinks market

      Coca-Cola is the largest beverage company in the world serving over 1.9 billion drinks daily across its 500 brands. Being such a large conglomerate active in so many countries...
      AI of Things

      Can Big Data and IOT prevent motorcycle crashes?

      Most of us are familiar with the dangers involved in driving motorbikes, with motorcyclists being 27 times more likely than passenger car occupants to die in a crash per...
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  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Case Study: How Jacobs is using LUCA Transit to Improve Transport Planning in the UK

        Transportation infrastructure forms an integral part of our daily journeys around the world. Whether it is workers on a daily commuter train, travelers catching a plane for a business...
      AI of Things

      Chiemsee-Alpenland Tourism and Telefónica Next Examine visitors to the Chiemsee lake

      Original post by Cécile Schneider, Telefónica NEXT The touristic region of Chiemsee-Alpenland and our colleagues at Telefónica NEXT used data analysis to examine the profile of visitors to the Chiemsee...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept
AI of Things

How the workers travel to Distrito T?

Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
Stefan Leadbeater

How AI is revolutionising the Classical Music industry: An analysis of the musical AI by Aiva Technologies

Previous posts by LUCA have touched upon the increasing use of AI in the music industry. Today however, I would like to focus on its use in the area of classical...
AI of Things

The 2 types of learning in Machine Learning: supervised and unsupervised

We have already seen in previous posts that Machine Learning techniques basically consist of automation, through specific algorithms, the identification of patterns or trends which “hide” in the data. Thus, it...
Stefan Leadbeater

How Big Data & Artificial Intelligence are having a positive impact in the sport of Rugby Union

The use of big data and data analytics is not something which has only just become apparent in sport, in fact it has been around for a long time....
Richard Benjamins

Artificial Intelligence for warfare or for maintaining peace

On July 3, 2019, I attended an event organized by the Spanish Center for National Defense Studies (CESEDEN) and the Polytechnic University of Madrid (UPM) on the impact of AI...
Antonio Pita Lozano

The data-driven transformation of businesses, a matter of survival

Written by Antonio Pita During the Digital Enterprise Show (#TelefónicaEmpresasDES) celebrated in Madrid at the end of last month we had the opportunity to look at the state-of-the-art disciplines which surround the...
Anshul Kudal

How do you capture clients on multiple channels?

Have you heard of the word omnichannel? It is a word which is used a lot in the world of marketing. Like its name indicates, it refers to multiple...
AI of Things

Business Message main players and roles

Telecommunications companies have a natural right to play in enabling communication channels for their customers. However, in the case of P2P (Peer to Peer) messaging we see that Over...
Richard Benjamins

London AI Summit 2019

The London AI Summit attracted thousands of visitors; so many more than when AI was still a niche thing in the 90-ies. As always with such big events, it was a...
Óscar Mancebo

Movistar Home, the reinvention of the home thanks to Artificial Intelligence

At the 2018 edition of MWC, we announced that we were working on Movistar Home, a device aimed at reinventing the home incorporating Aura, Telefónica’s artificial intelligence, for its...

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Kassandra Block
The latest from MWC21: connectivity, innovation and entertainment in Telefónica’s digital home
How are we reinventing the home at Telefónica? The pandemic has changed consumer habits and the home has become a space where we work, have fun and socialise.     All of this was...
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The fact that Social Engineering has been the easiest method used by the scammers is not new. What we are going to describe in this blog today has been...
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