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    • The intelligence of IoT Success Story: achieving an audience based strategy
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    • Data as a secure asset LUCA Talk 1: Using Big Data to understand mobility and pollution
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    • Telefónica Tech, recognized with Palo Alto Networks’ SASE, Cloud and Cortex Specializations Cybersecurity Weekly Briefing September 12-18

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      The AI Hunger Games – Why is modern Artificial Intelligence so data hungry? (Part I)

      Guest Post written by Paulo Villegas – Head of Cognitive Computing at AURA in Telefónica CDO Modern Artificial Intelligence is performing human-like tasks that seemed out of reach just a...
      Olivia Brookhouse

      The Big Data hiding behind Halloween

      Big Data and Artificial Intelligence are shaping the future of business with data insights, personalised content and improved user experiences and Halloween, one of the biggest consumer holidays, is...
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  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Understanding clients of La Vaguada shopping center

      Understanding the profile of clients, and their wants and needs, is vital for any brand. Companies that know what their target audience wants will be able to reach their...
      AI of Things

      Open Data and API’s in Video Games: League of Legends puts them to practice

      Written by David Heras an intern at LUCA alongside Javier Carro a LUCA Data Scientist. When we at LUCA became aware of the release of the upcoming Movistar eSports we wanted to give a nod to fans of...
    • Data stories
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      • LUCA Proofs of concept

Área: LUCA

AI of Things

5 uses of data on Black Friday

There are many stories that suggest how the term ‘Black Friday’ came into use. One common misconception often shared is that Black Friday gets its name from the first...
AI of Things

Trump: one year in data

A little over a year ago we saw an American election that sent shockwaves through the political world. Donald J. Trump, the Republican candidate, went head-to-head with Hillary Clinton...
AI of Things

Designing an OOH advertising map in Brazil

For any company, it is vital that they maximize their client reach, and one way of doing this is to make use of the power and value that advertising...
AI of Things

III Impact Innovation Talks: Big Data’s new challenges, achievements and opportunities

Yesterday, the 16th of November, the III Impact Innovation Talks was held and was organized by Telefónica Open Future together with PWN Madrid. This third edition of a talk series with the slogan #WomansAge aims...
AI of Things

Mobility and transport planning in Neuquén

There are more and more cities who, thanks to technology and the use of data, are hoping to improve the quality of life of their citizens though carrying out...
AI of Things

The rise of data-driven education

Here at LUCA, we like to use our blog to discover and explore how Big Data can be used in parts of society that have historically been closed off...
AI of Things

Understanding the visitors of the Reina Sofia Museum in Madrid

Every organization needs to understand who their target audience is, in order to know how to direct their activity and through this, define their strategy and lines of action....
AI of Things

The stand-out moments of BDID2017 (I) : Thank you for enjoying this day with us!

Last Tuesday, the 31st of October, we celebrated the Big Data Innovation Day 2017 enjoyed a fantastic afternoon. The main Auditorium of Distrito Telefonica was full of guests and many others followed...
AI of Things

Planning retail site locations using data

One of the key business decisions for any brand is deciding where to ‘set up shop’. This involves having an understanding of your consumer base and is particularly important...
AI of Things

Under a week to go until #BDID2017!

We are now less than 1 week away from Big Data Innovation Day, which will be held on the 31st October 2017 along with the first anniversary of the launch of...

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Top of the app charts. Shuabang: automated malware made in China
Have you ever wondered how some apps rocket up the charts so quickly? Sometimes you’ll spot one that seems like a curveball, like a pub rock covers band hitting...
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"Not today downloaders": New downloaders techniques in Google Play
Downloaders are not new in Android, but lately, they are getting more and more important for attackers as a method to avoid Google Play barriers and malware detection. In...
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Information leakage in Data Loss Prevention leader companies
Gartner has released a study that classifies the most important companies that offer Data Loss Prevention (DLP) solutions depending on their position, strategy, effectiveness, and market leadership. We have made...
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