There are more and more cities who, thanks to technology and the use of data, are hoping to improve the quality of life of their citizens though carrying out mobility planning and other initiatives. In this post we will present the project carried out by LUCA alongside the Province of Neuquén (western Argentina), where the value of data has been used to design a new public transport system and the route of the new ‘Intelligent Metrobus’. This project has turned into an opportunity to improve urban mobility and public transport in the region.
Neuquén did not have a single source of information from which they could gather data about the movement flows of people in the city, primarily at off-peak times, such as banking or school hours. Therefore, LUCA offered the city a solution that perfectly adapts to the idea of a Smart City that the province desired.
The City of Neuquén has a population of 245,000 people and, when combined with the municipalities of Plotter and Cipolletti, is the largest area of concentrated population in Patagonia, with 341,300 inhabitants. Taking these characteristics into account, the province is at the cutting edge of innovation as it aims to use the available technologies to improve the quality of life of their citizens.
The objective for the Province of Neuquén is to make the most of the information that we have at LUCA, as well as our solutions, in order to design a mobility map with reliable and up-to-date data. This information will also be used to develop an organized transport plan, with the aim of creating the first Metrobus in the interior of the country.
Using Big Data tools, LUCA analyzes the tendencies and patterns of data traffic in order to know more about the behaviour of the consumers. Traffic data is enriched with demographic and behavioral information and includes sociodemographic, residential and working locations, information about the objectives of visitors, the age groups, gender, and other attributes that allow for an evaluation by profile and a sophisticated segmentation.
In this way, thanks to the application of LUCA Transit based on Smart Steps (a solution that provides insights using anonymized and aggregated mobile data), it was possible to gather the necessary information to estimate the movement of groups of people in the city. This solution allows both public and private organizations to make better business decisions based on real behavior. Supported by the reliability of the data, it will benefit the planning of transport routes as well as the location of stations and stops. In the same way, it will also be possible to plan the public transport systems in the city, as is the desire of the province. Additionally it allows the province to measure and characterize the flow of trips within the city of Neuquén, to get to know the key transport zones, to obtain tendencies about the movement of large groups of people, to support the new Metrobus service and, in short, create a more habitable city.
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