Natura Cosméticos S.A. or simply Natura, manufactures and markets a wide variety of cosmetic products in the skin care, beauty, perfume and hair care markets. The company has a strong focus on being innovative and sustainable. In total they have more than 3200 stores internationally in addition to selling products through representatives. Natura is now the largest Brazilian cosmetic company by revenue and in July this year bought The Body Shop from L’Oréal.
|Figure 1 : Natura is the largest Brazilian cosmetics company by revenue|
The insights provided by LUCA Store meant that after only one month of work, Natura possessed valuable information regarding over 40 million people from five major Brazilian cities. If you would to find out more about this LUCA solution, and others, you can do so on our website.