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  • IoT
    • AI of Things for smart and sustainable water management Big Data and Artificial Intelligence solutions for the tourism industry
  • Big Data
    • Predictive Analysis and Machine Learning improving quality of life for refugees Stanford University’s “Women in Data Science” to debut in Madrid
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    • Security and Privacy on the “Internet of Health” Security in video call applications: Microsoft Teams, Zoom and Google Meet

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • Photo: Paz Arando / Unsplash
      Miguel Maroto

      How can we bring Internet of Things to the rural world?

      This article examines the barriers to IoT entering the rural world with solutions that help farmers maximise the productivity of their farms. It all started from a conversation I had...
      AI of Things

      Marathon Commuters: Which nationalities spend most time travelling to and from work?

      Just 600 cities are projected to create more than 60% of global economic growth by 2025.  Our reluctance to distribute population outside of these urban powerhouses has caused city...
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  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      How the workers travel to Distrito T?

      Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
      AI of Things

      Improving intent to purchase with mobile advertising: Success Story of Milpa Real

      The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept
AI of Things

How the workers travel to Distrito T?

Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
Stefan Leadbeater

How AI is revolutionising the Classical Music industry: An analysis of the musical AI by Aiva Technologies

Previous posts by LUCA have touched upon the increasing use of AI in the music industry. Today however, I would like to focus on its use in the area of classical...
AI of Things

The 2 types of learning in Machine Learning: supervised and unsupervised

We have already seen in previous posts that Machine Learning techniques basically consist of automation, through specific algorithms, the identification of patterns or trends which “hide” in the data. Thus, it...
Stefan Leadbeater

How Big Data & Artificial Intelligence are having a positive impact in the sport of Rugby Union

The use of big data and data analytics is not something which has only just become apparent in sport, in fact it has been around for a long time....
Richard Benjamins

Artificial Intelligence for warfare or for maintaining peace

On July 3, 2019, I attended an event organized by the Spanish Center for National Defense Studies (CESEDEN) and the Polytechnic University of Madrid (UPM) on the impact of AI...
Antonio Pita Lozano

The data-driven transformation of businesses, a matter of survival

Written by Antonio Pita During the Digital Enterprise Show (#TelefónicaEmpresasDES) celebrated in Madrid at the end of last month we had the opportunity to look at the state-of-the-art disciplines which surround the...
Anshul Kudal

How do you capture clients on multiple channels?

Have you heard of the word omnichannel? It is a word which is used a lot in the world of marketing. Like its name indicates, it refers to multiple...
AI of Things

Business Message main players and roles

Telecommunications companies have a natural right to play in enabling communication channels for their customers. However, in the case of P2P (Peer to Peer) messaging we see that Over...
Richard Benjamins

London AI Summit 2019

The London AI Summit attracted thousands of visitors; so many more than when AI was still a niche thing in the 90-ies. As always with such big events, it was a...
Óscar Mancebo

Movistar Home, the reinvention of the home thanks to Artificial Intelligence

At the 2018 edition of MWC, we announced that we were working on Movistar Home, a device aimed at reinventing the home incorporating Aura, Telefónica’s artificial intelligence, for its...

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Florence Broderick
Evil FOCA is now Open Source
We are really happy to announce that Evil FOCA is now Open Source. We have received lots of comments and feedback about how you are using Evil FOCA, or how...
Florence Broderick
How to bypass antiXSS filter in Chrome and Safari (discovered by ElevenPaths)
Modern browsers usually have an antiXSS filter, that protects users from some of the consequences of this kind of attacks. Normally, they block cross site scripting execution, so the...
Florence Broderick
HookMe, a tool for intercepting communications with API hooking
HookMe is a tool for Windows that allows to intercept system processes when calling APIs needed for network connections. The tool, still in beta, was developed by Manuel Fernández (now...
Florence Broderick
How does blacklisting work in Java and how to take advantage of it (using whitelisting)
Oracle has introduced the notion of whitelisting in its latest version of Java 7 update 40. That is a great step ahead (taken too late) in security for this...
Florence Broderick
Quick and dirty shellcode to binary python script
https://google-code-prettify.googlecode.com/svn/loader/run_prettify.js If you work with exploits and shellcode, you already know what shellcode is and how to deal with it. Sometimes it comes with exploits in C, Perl, Python…...
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