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    • The benefits of energy efficiency: Much more than savings Innovating with IoT
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    • A digital twin to save the Mar Menor Telefónica Mannequin Challenge
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    • Do I Really Need an Antivirus? People at the core of our technology

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    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • Paloma Recuero de los Santos

      IoT and Big Data: What’s the link?

      The digital revolution has changed our lives. To begin with, technological advances were linked to the worlds of scientific research, industrial innovation, the space race, defence, health, private companies...
      AI of Things

      Big Data combating crime in New York

      Original content from Lourdes Tejedor, Community Manager and Editor at Telefonica. One city: New York; one problem: crime. How can we contain and control it? When and where is it...
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    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Movistar Team: the best cyclists, the best behind the scenes team, the best strategy and Big Data

      By Mikel Zabala, PhD (Sport Scientist, Lecturer at Granada University and member of the team of trainers for the Movistar Team), Javier Carro (Data Scientest en LUCA), y Pedro...
      AI of Things

      Understanding clients of La Vaguada shopping center

      Understanding the profile of clients, and their wants and needs, is vital for any brand. Companies that know what their target audience wants will be able to reach their...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept
Chema Alonso (CDO Telefónica), Elena Gil (CEO LUCA) and the LUCA team in Movistar Centre Barcelona
AI of Things

LUCA’s Sports Analytics Week in Movistar Centre Barcelona

The Mobile World Congress took place last week in Barcelona, and drawing upon this, Movistar Centre held a dynamic activity organized by LUCA, in collaboration with Movistar Team and...
AI of Things

Audience Selection For Sponsored Data: Precision Is Power

Already a powerful mobile engagement mechanism, Sponsored Data is set to skyrocket thanks to the addition of precise consumer targeting. Power only becomes truly effective when it’s well directed. Great...
AI of Things

And the Oscar goes to… Data!

This weekend, the 90th Academy Awards will take place at the Dolby Theatre in Hollywood. More commonly known as the Oscars, these awards are the ultimate celebration of the...
AI of Things

Big Data and the Blockchain phenomenon: Part II

Welcome back to the second half of this mini-series about the technological phenomena that is blockchain. In my previous post, we looked at how the technology works and some...
AI of Things

One day Artificial Intelligence could save your life

Intensive Care Units… a place where decisions have to be instant and accurate. Any error can result in a loss of life. That’s why Clew Medical have been conducting...
AI of Things

Elena Gil, CEO of LUCA speaks to us about the potential of Big Data in business

“We are just beginning to see the opportunities that Big Data represents” The importance of data when making any decision is growing. Elena Gil, CEO at LUCA, Telefonica’s data unit,...
AI of Things

Could brainwave analysis turn eSport gamers into elite athletes?

Content originally written by Thomas Macaulay for TechWorld. eSports has turned gamers into digital athletes with million dollar paycheques and backing from multinationals such as Telefónica, whose technologists are optimising player...
AI of Things

Predictive Analysis and Machine Learning improving quality of life for refugees

The refugee crisis is an ongoing issue that is sadly growing by the day. Currently, it is believed that roughly 65 million people live as refugees or are displaced...
AI of Things

Come and play sports with Telefonica, and take on the best!

For another year, the city of Barcelona will welcome the largest global event in the mobile industry: the Mobile World Congress. To make the most of this moment, Barcelona’s...
AI of Things

Ending cyberbullying using artificial intelligence and machine learning

Cyberbullying, defined as “the use of electronic communication to bully a person” by Oxford Dictionaries, is a worrying problem in our increasingly connected society. Nowadays, it is perhaps most...

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Innovation Marketing Team
Partnerships that escalate entrepreneurship and innovate the corporation: Ten Wayra startups that do business with Vivo
With 10 years of operations, Wayra has transformed the entrepreneurial ecosystem in Brazil and worldwide. Since its launch in 2011, when it was created to support entrepreneurship, Wayra has...
ElevenPaths
ElevenPaths announces that its security platform complies with the new european data protection regulation one year earlier than required
The European regulations will enter into force in May 2018, when entities that do not comply can be penalized with fines of up to 4% of their annual turnover.  ElevenPaths...
Florence Broderick
Latch Plugins Contest 2016 is over
Today, Monday, December 12 at 1 pm (CET), was the deadline for the submission of plugin applications to the Latch Plugins Contest, the Latch contest that looks for innovative...
Florence Broderick
Introducing Mobile Connect – the new standard in digital authentication
The Mobile Operators hold the future of digital authentication in our hands, and so do our customers. The consumers will no longer need to create and manage multiple user...
Florence Broderick
"Not today downloaders": New downloaders techniques in Google Play
Downloaders are not new in Android, but lately, they are getting more and more important for attackers as a method to avoid Google Play barriers and malware detection. In...
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