|Figure 2 : Studies estimate that film studies spend up to $10m to help their hilm win an Oscar.|
|Figure 3 : Recent analysis has combined raw data with sentiment analysis (how movies make people feel).|
A similar analysis was done by tech firms Cognizant and Clarabridge, whose sentiment analysis involved studying (among 150 different variables) 150,000 text reviews and 38 million star ratings on IMDB. Their algorithms (which use artificial intelligence and machine learning) can detect strong emotions such as anger, which (perhaps surprisingly) are good indicators of success. A good film will take its viewers on an emotional journey after all! Both of these companies predicted that The Revenant would win that year, which perhaps shows that pure data methods such as those used by FiveThirtyEight are more accurate.