It’s a future where STEM studies (Science, Technology, Engineering and Mathematics) will become the most demanded in a market that has found a trustworthy niche in technology to exploit, with its most stable backing in Big Data. In fact, currently, it is hard to find profiles experienced in Big Data that undeniably will be essential in the work environment in the short and mid-term.
The current and future development of Big Data, its opportunities and the reality that the sector is experiencing are the key points in this interview between BlogThinkBig.com and the data expert from LUCA.
Complementarity as the key to success
|Figure 2 : Elena tell us how “the connection of devices will allow the transformation of many sectors”.|
Security, Privacy, a constant challenge
Incorporating the world of data into businesses is and will be an important change that “should be made in the proper way and extract all of its potential. Democratizing access to data is the objective to reach, and therefore the capacity of processing will be essential. “What stands in front of us is so huge that it is very difficult to know when it will reach a maturity” adds Elena Gil and that “we are not even able to imagine everything that Big Data will offer us in the future”.
Personalized Shopping, the future challenge
|Figure 3 : Elena explains the need for greater personalization as consumers “are no longer satisfied with an average offer”.|
A series of future challenges for which Elena Gil believes that companies have to adapt their organizations to two types of necessary resources. Firstly, there are the Big Data and Artificial Intelligence specialists, such as the data scientists, data architects or data engineers. It’s about “rare critical profiles”, that are responsible for ensuring that the companies have adequate storage and processing capabilities and the development of algorithms and models. Additionally, it is necessary to have less technical profiles that work with data in other disciplines such as marketing specialists or financial areas. The implication and coordination of all of this will be necessary to propel a “cultural change” that allows the “extraction of value that these technologies are bringing”