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    • Great IoT Developments in Spain Smart Agriculture: from the plow to the drone
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    • Consumer Insights: Telling the stories behind the numbers New developments in fitness and health data
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    • Analysis of APPs Related to COVID19 Using Tacyt (I) Cybersecurity Weekly Briefing August 15-21

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • Richard Benjamins

      Telco Data Analytics: what’s next in Big Data for Telcos

      By Lora Mihova, Strategy Manager at LUCA and Richard Benjamins, Director External Positioning and Big Data for Social Good at LUCA. The European version of Telco Data Analytics Conference took place on...
      AI of Things

      LUCA boosts brand engagement with “Sponsored Data” product

          Sponsored data is the mobile data equivalent of the toll-free telephone service where a third party or carrier pays for the customer’s access to the internet or a set...
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  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • Ana Zamora

      Big Data and Tourism: How this Girona Festival became Data-Driven

      Every year, from the 9th to the 17th of May, Girona celebrates the “Temps de Flors”,  one of the most popular flower festivals in Europe. For ten days, the...
      AI of Things

      Can Big Data reshape the Outdoor Media sector?

      Out-of-home (OOH) adspend in the UK rose to £1 billion  2014, and is predicted to grow by 4.8% in 2016 according to a recent report.  To ensure they benefit...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept
Chema Alonso (CDO Telefónica), Elena Gil (CEO LUCA) and the LUCA team in Movistar Centre Barcelona
AI of Things

LUCA’s Sports Analytics Week in Movistar Centre Barcelona

The Mobile World Congress took place last week in Barcelona, and drawing upon this, Movistar Centre held a dynamic activity organized by LUCA, in collaboration with Movistar Team and...
AI of Things

Audience Selection For Sponsored Data: Precision Is Power

Already a powerful mobile engagement mechanism, Sponsored Data is set to skyrocket thanks to the addition of precise consumer targeting. Power only becomes truly effective when it’s well directed. Great...
AI of Things

And the Oscar goes to… Data!

This weekend, the 90th Academy Awards will take place at the Dolby Theatre in Hollywood. More commonly known as the Oscars, these awards are the ultimate celebration of the...
AI of Things

Big Data and the Blockchain phenomenon: Part II

Welcome back to the second half of this mini-series about the technological phenomena that is blockchain. In my previous post, we looked at how the technology works and some...
AI of Things

One day Artificial Intelligence could save your life

Intensive Care Units… a place where decisions have to be instant and accurate. Any error can result in a loss of life. That’s why Clew Medical have been conducting...
AI of Things

Elena Gil, CEO of LUCA speaks to us about the potential of Big Data in business

“We are just beginning to see the opportunities that Big Data represents” The importance of data when making any decision is growing. Elena Gil, CEO at LUCA, Telefonica’s data unit,...
AI of Things

Could brainwave analysis turn eSport gamers into elite athletes?

Content originally written by Thomas Macaulay for TechWorld. eSports has turned gamers into digital athletes with million dollar paycheques and backing from multinationals such as Telefónica, whose technologists are optimising player...
AI of Things

Predictive Analysis and Machine Learning improving quality of life for refugees

The refugee crisis is an ongoing issue that is sadly growing by the day. Currently, it is believed that roughly 65 million people live as refugees or are displaced...
AI of Things

Come and play sports with Telefonica, and take on the best!

For another year, the city of Barcelona will welcome the largest global event in the mobile industry: the Mobile World Congress. To make the most of this moment, Barcelona’s...
AI of Things

Ending cyberbullying using artificial intelligence and machine learning

Cyberbullying, defined as “the use of electronic communication to bully a person” by Oxford Dictionaries, is a worrying problem in our increasingly connected society. Nowadays, it is perhaps most...

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  • Telefónica Tech

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José Luis Núñez Díaz
Towards a smarter supply chain
One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
Florence Broderick
Top of the app charts. Shuabang: automated malware made in China
Have you ever wondered how some apps rocket up the charts so quickly? Sometimes you’ll spot one that seems like a curveball, like a pub rock covers band hitting...
Florence Broderick
"Not today downloaders": New downloaders techniques in Google Play
Downloaders are not new in Android, but lately, they are getting more and more important for attackers as a method to avoid Google Play barriers and malware detection. In...
Florence Broderick
Information leakage in Data Loss Prevention leader companies
Gartner has released a study that classifies the most important companies that offer Data Loss Prevention (DLP) solutions depending on their position, strategy, effectiveness, and market leadership. We have made...
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