Every year, from the 9th to the 17th of May, Girona celebrates the “Temps de Flors”, one of the most popular flower festivals in Europe. For ten days, the streets of the city come to life with music, colour and the smell of exotic flowers. During this period, thousands of visitors flood the city enjoying the charm of this unique Catalonian festival with the backdrop of one of the most famous Game of Thrones filming locations.
For 2 years in a row, we have been working with Girona’s local government to enable them to take a more data-driven approach to this touristic event, ensuring that the festival is as successful as possible for the organisers. One of LUCA’s products (Smart Steps) analyses crowd behaviour by aggregating and anonymising our mobile network event data to provide actionable insights to decision-makers in the public sector in areas such as mobility, infrastructure planning and in this case, tourism.
during the festival. With 90% of visitors coming from Catalonia, 2% from the rest of Spain and 8% from other countries.
|Figure 2: Thousands of people walk the streets of Girona during Temps de Flors.|
Furthermore, of the Spanish national visitors, we could identify that of the 92% of visitors visiting from Spain, 60% were from regions within Girona, 35% from Barcelona, 2% of Tarragona and 1% of Lleida.
We also saw in the analysis that 18,881 visitors came from outside of Spain, 82% of which came from 9 countries: France, Holland, Germany, Belgium, Great Britain, Italy, Poland, Russia and the USA. French visitors were the most prominent, accounting for 45% of the total.
and behaviours of large groups of people. These tourism insights are extremely valuable to both public and private sector decision makers, as they allow them to adapt their offering to give tourists an even better experience.
Interested in finding out more about our Big Data tourism products? Watch Dave Sweeney’s presentation on our YouTube channel or drop us an email here.