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    • Fleet Optimise for Rent-a-car Companies Telefónica Tech, the new technologies blog
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    • AI in Advertising: Prediciting Trends or Reinforcing Stereotypes? LUCA Talk 7: Using Mobile Data in the Transport Sector
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    • New research: Docless Vietnam APT. A very interesting malware against Vietnam Government CNCF’s Harbor (cloud native registry) fixes an information disclosure bug discovered by ElevenPaths (CVE-2020-29662)

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    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      Success Story: Using Big Data to improve Tourism with Iberostar

      In today’s data story, we talk about some of the main applications of Big Data and Artificial Intelligence within the tourism sector. In this case, the hotel chain, Iberostar,...
      Olivia Brookhouse

      Big Data and IoT in tennis, serving up new insights

      One of the closest games in Tennis history was the 2008 Wimbledon final between Rafael Nadal and Roger Federer; a 5 hour and 5 set fight, resulting in the longest final in...
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    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Chiemsee-Alpenland Tourism and Telefónica Next Examine visitors to the Chiemsee lake

      Original post by Cécile Schneider, Telefónica NEXT The touristic region of Chiemsee-Alpenland and our colleagues at Telefónica NEXT used data analysis to examine the profile of visitors to the Chiemsee...
      AI of Things

      How much do London firefighters spend on saving helpless kittens? The Open Data answers

      Original post in Spanish by Paloma Recuerdo In this second post, a continuation of “Smart Cities: Squeezing Open Data with Power BI”, we will analyse the problem and understand the measures...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Área: LUCA

AI of Things

How did the temporary closure of Line 5 affect the users of Madrid’s Metro?

The Madrid Metro is undertaking important improvements on their transport network. This year, Line 5 which links the southeast-northeast zones to the capital, is the third to display the...
AI of Things

Creating smarter fire services using data science

Here at LUCA, we are passionate about Big Data for Social Good, or BD4SG. In our previous post, published during the first ‘Big Data for Social Good in Action’...
AI of Things

Finding the next festival headliner using Big Data

The music industry is always evolving and, like many other industries, has realised that it oughtto be harnessing the power of Big Data. Historically, human efforts have beenthe driving...
AI of Things

Cycling in the city? Analysing Cyclist Safety in Madrid with Excel

Written by Paloma Recuerdo, original post in Spanish In this post we will see an example of how we can perform simple descriptive analytics on a set of data, without...
AI of Things

ProTrain Project: Big Data to optimise regional traffic in Germany

Transport planning within major cities is becoming a worldwide issue as more and more people are moving to cities like Berlin which in turn has put urban transport under...
Paloma Recuero de los Santos

How can Brand Sponsored Data be used as a marketing tool for video advertising?

(Content written by Cambria HAYASHINO) Connecting with customers while they are on the go is crucial for every successful marketing and sales campaign. More and more companies have realized that...
AI of Things

How can Big Data help to improve the financial scoring process?

Content written by Daniel Torres Laguardia, Head Scoring (data product) Michael wants to apply for a financing of its recent TV purchase, and wait… he needs to be checked. And after...
AI of Things

How is Big Data influencing the recruitment process?

Big Data has became a phenomenon that is almost affecting every business and sector around the globe. From financial services, optimising services for cities and even monitoring the weather,...
AI of Things

What do Big Data, Algorithms and Netflix have in common?

Netflix has become a worldwide phenomenon with over 98 million customers streaming worldwide. The amount of data generated from that amount of users can be directly reinvested in the...
AI of Things

How has the NFL Super Bowl evolved with the introduction of Big Data?

Last year saw the 50th anniversary of the NFL Super Bowl and it is clear that it has become one of the most hotly anticipated events of the year,...

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One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
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When cyberattacks occur in large organizations, it is crucial to remember where duplicate files are stored, as this information is also subject to infection by a malware virus or...
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Mobile Connect is a multi-operator solution driven by GSMA for universal secure access. The user only needs to link their information to their mobile device solution to have quick...
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Malware is using signed binaries to attack Windows systems. Malware needs it to get into the roots of the operative system. So attackers steal or create their own certificates....
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Gartner has released a study that classifies the most important companies that offer Data Loss Prevention (DLP) solutions depending on their position, strategy, effectiveness, and market leadership. We have made...
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