Patrick Buckley Robot Waiters – The future or just a gimmick? As we continue to battle the COVID-19 pandemic, the hospitality industry is looking to technology as a way to keep workers safe. Could robot waiters be the answer? In...
Patrick Buckley How will AI change the labour market for the better? From the way we shop, to the way we learn, the digital world in which we live is unrecognisable from the reality of a decade ago. One area which...
LUCA Case Study: Netshoes sponsors its mobile website and app with great results In our recent blog post explaining the benefits of sponsored data, we looked at how the company Netshoes used sponsored data to increase their key metrics. In this post,...
LUCA Data and Human Resources: a close relationship We live in an era of burnout, information overload and a battle for work-life balance. More and more, we can see the evolution of Human Resources (HR) into not...
LUCA Deep Learning and satellite images to estimate the impact of COVID19 Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
LUCA Success Story: LUCA Transit and Highways England The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
LUCA Planning retail site locations using data One of the key business decisions for any brand is deciding where to ‘set up shop’. This involves having an understanding of your consumer base and is particularly important...
LUCA Mobility patterns in Lima and Callao based on Big Data technology We often think of Big Data as something exclusive to private companies. But one of the clearest applications is that of public bodies who want to improve the lives...
What do Big Data, Algorithms and Netflix have in common?LUCA 22 August, 2017 Netflix has become a worldwide phenomenon with over 98 million customers streaming worldwide. The amount of data generated from that amount of users can be directly reinvested in the service they provide, which ultimately leads users worldwide to be happier with their service. As Netflix is an internet company they can really get to know their customer even better than a traditional television network. Big Data is at the core of the success for Netflix, now let’s analyse how. Figure 1: Netflix have access to a wealth of data from extensive customer base. The main algorithm that Netflix have disposal of is the “recommendation algorithm“. Netflix start their process of getting to know their customers from the get go. They are asked to rate their interest in movie genres and rate any movies they’ve already seen. Doing this up front allows Netflix to really incorporate the desires of the user into their service which will in turn increase engagement. The following example highlights the importance of Big Data and how Netflix have been able to use it to their advantage. Before giving the go ahead for House of Cards they already knew that firstly the British version of House of Cards had been well watched. Secondly, those who watched the British version of House of Cards also watched Kevin Spacey films and/or films directed by David Fincher. This combination of factors had a lot of weight in Netflix’s decision to make the $100 million investment in creating a U.S version of House of Cards. Jonathan Friedland, Netflix Chief Communications Officer, says “Because we have a direct relationship with consumers, we know what people like to watch and that helps us understand how big the interest is going to be for a given show. It gave us some confidence that we could find an audience for a show like House of Cards.” Big Data had the power to give Netflix factual information that allowed them to make strategic and well informed business decisions. Another interesting analysis that Netflix can carry out is the completion rate of a series. Netflix could ask themselves hhow many people started watching Daredevil and continued watching the rest of the series? This can then lead them to ask, “Where was the common cut off point for their users? What did the other 30% of users do who stopped? How big of a time gap was there between when consumers watched one episode and when they watched the next? This can give Netflix a good idea of the overall engagement of the show. Although the success of every show on Netflix was not predictable, what analytics and data can do is give you insight so you can run a better business and offer a superior product. People with data have an advantage over those who run on intuition or “what feels right”. Of course at LUCA we stand behind this mantra and hope to collaborate with businesses who want to start making data-driven decisions. Quantum computing in the future of IoTHow is Big Data influencing the recruitment process?
Patrick Buckley Robot Waiters – The future or just a gimmick? As we continue to battle the COVID-19 pandemic, the hospitality industry is looking to technology as a way to keep workers safe. Could robot waiters be the answer? In...
Patrick Buckley How will AI change the labour market for the better? From the way we shop, to the way we learn, the digital world in which we live is unrecognisable from the reality of a decade ago. One area which...
Patrick Buckley How AI is helping fashion retailers stay afloat With an estimated current global market value surpassing 406 billion USD, the fashion industry is one of the most significant yet vulnerable industries out there. In an ever-worsening socio-economic...
LUCA La transformación digital en la gestión del agua, ahora más que nunca Hoy en día mantenemos la incertidumbre de cuándo dispondremos de una vacuna o cuál será el impacto real en la sociedad y en la economía que nos deja esta...
Patrick Buckley Thanks to AI, the future of video-conferencing is in sight. Throughout the COVID-19 pandemic, video-conferencing has become the backbone of both our work and social lives. Today, on #WorldHugDay, we take a look at some of the ways in which...
Patrick Buckley How AI and Machine Learning help to develop vaccines As Christmas approaches this year, we have all been gifted the great news that the Pfizer/BioNTech vaccine has shown to be both safe and effective in creating an immune...