(Content written by Cambria HAYASHINO)
Connecting with customers while they are on the go is crucial for every successful marketing and sales campaign. More and more companies have realized that the mobile screen is a key element in every media plan to land own marketing messages.
Showcase: Brand Sponsored Data as a tool to improve the video-advertising experience
A seamless customer experience
|Figure1: Process description. – click to enlarge|
2.3x higher Click-Rate
1.9x higher video starting rate
3x more video completions (65%! outstream format)
4x higher CTR
|Figure 2: Results. – click to enlarge|
With this sponsored video approach, Movistar could not only reach more customers but also achieve more video completions, making sure, that more users have received the full marketing message.