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  • IoT
    • GSMA IoT Security Champion: Award to our IoT Security team Distribution and Logistics Companies
  • Big Data
    • Python for all (2): What are Jupyter Notebooks? How IoT and Big Data is elevating Energy Management
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    • NFT Fever: The Latest Cryptocurrency Killing It Online SASE: The Future of Networks and Security Is Now Here

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • Robot playing piano. Photo: Possessed Photography / Unsplash
      Guillermo Caminero Fernández

      AI of Things (VI): Generative Artificial Intelligence, creating music to the rhythm of perceptron

      In recent years, the number of AI (Artificial Intelligence) models that are used to generate synthetic information has exploded. One of the most famous, and one that has been...
      AI of Things

      A World-Changing Combination: Dr. Claire Melamed on Big Data, Collaboration and the SDGs

      Dr. Claire Melamed is the Executive Director of Global Partnership for Sustainable Development Data (GPSDD), where she leads efforts to collaborate on leveraging data to meet the UN’s Sustainable...
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  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      LUCA boosts brand engagement with “Sponsored Data” product

          Sponsored data is the mobile data equivalent of the toll-free telephone service where a third party or carrier pays for the customer’s access to the internet or a set...
      AI of Things

      Movistar Team: the best cyclists, the best behind the scenes team, the best strategy and Big Data

      By Mikel Zabala, PhD (Sport Scientist, Lecturer at Granada University and member of the team of trainers for the Movistar Team), Javier Carro (Data Scientest en LUCA), y Pedro...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Área: LUCA

AI of Things

Can mobile phone traces help shed light on the spread of Zika in Colombia?

Content written by Daniela Perrotta, ISI Foundation researcher and UN Global Pulse fellow and Enrique Frias-Martinez, Researcher, Telefonica Research, Madrid. Originally posted on the UN Global Pulse blog. Nowadays, thanks...
AI of Things

An introduction to Machine Learning: “What are Insights?”

Content originally written in Spanish by Paloma Recuero de los Santos, LUCA Brand Awareness. Within LUCA, we often talk of “Insights“. Our tools are designed to obtain valuable “Insights”, or “Actionable Insights” that...
AI of Things

Data and Human Resources: a close relationship

We live in an era of burnout, information overload and a battle for work-life balance. More and more, we can see the evolution of Human Resources (HR) into not...
AI of Things

First results of the OOH advertising project in Brazil

On the 26th March, Clear Channel, JCDecaux and Otima presented the results of the OOH map campaigns in Rio de Janeiro and São Paulo that were carried out alongside...
AI of Things

AI is invading the world of entertainment

Previously in our blog, we have seen how Artificial Intelligence (AI) can help make societies safer and even, in a not too distant future, save lives. In this post,...
AI of Things

Reducing travel delays using Big Data

When we travel by public transport, there are a number of factors that affect our satisfaction with the journey.  Sadly, data science can’t help us to enjoy seats that...
AI of Things

More countries focus on Artificial Intelligence

Many countries are getting up to speed with the benefits of Artificial Intelligence, how it improves processes and make use of data. Previously, this post in the blog featured...
AI of Things

Data Attributes: the new Digital Identity Currency

The 2018 edition of the Mobile World Congress took place in Barcelona between the 25th and 28th of February. During the event, a panel discussion took place that featured...
AI of Things

Weve launches Weve Locate – Location verification technology

Weve, O2´s mobile advertising subsidiary has recently launched a new service, Weve Locate, a location verification product. This new service will allow advertisers to truly reach their target audiences,...
AI of Things

Using Big Data to combat Air Pollution in Brazil

Content originally written by Raquel Carretero Juárez, for the Telefonica Public Policy Blog.   Telefónica Brazil is using mobile network Big Data to monitor air pollution in São Paulo (Brazil) and...

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José Luis Núñez Díaz
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One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
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The hacker concept is most often associated with male ‘techies’ and ‘geeks’. But why is it so difficult to find female role models in the world of technology? We...
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New tool: PinPatrol for Chrome. Something more than a plugin, a forensics tool
Back in July, we created a new tool for improving the experience using HSTS and HPKP in Firefox. Now it’s time for Chrome. It shows this information in a...
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ElevenPaths Talks: The ISF Standard of Good Practice for Information Security
REGISTER HERE!   On Thursday, 19 May, our colleague Sebastian will give a speech about The ISF Standard of Good Practice for Information Security. The standard of good practice is...
Florence Broderick
Mobile Connect winner of the 'Connected Life Awards'
Mobile Connect is a multi-operator solution driven by GSMA for universal secure access. The user only needs to link their information to their mobile device solution to have quick...
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