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  • IoT
    • Most read content in 2021 IoT in Hotels
  • Big Data
    • Data to build a better construction sector LUCA and CARTO to work together bringing location to the next frontier of Big Data
  • Cybersecurity
    • XDR, the cybersecurity trend that dominated the RSA Conference 2022 Cybersecurity Weekly Briefing November 14-20

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      How Germany moves

      Our colleagues in Telefonica NEXT have created, using mobility data, data analysis and big data, an interactive map that lets you visualize nationwide traffic flows. Cities, transport companies and...
      AI of Things

      Commuter Traffic: Can Big Data solve the problem?

      When we sit in our daily traffic jams, many of us may think: Where do the other commuters come from? Where are they on their way to? Are we...
    • Artificial Intelligence
      • Big Data & AI Tutorials
      • AI for all
      • AI & Big Data Applications
      • LUCA Events
  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Improving intent to purchase with mobile advertising: Success Story of Milpa Real

      The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
      AI of Things

      Traffic spikes before football games? The effect of the World Cup in Germany

      Post written by Telefónica NEXT  Once every four years, The FIFA World Cup brings fans together in a month of surprising events. Every game is different, but each is filled...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept
AI of Things

Mum, when I grow up I want to be a hacker

The hacker concept is most often associated with male ‘techies’ and ‘geeks’. But why is it so difficult to find female role models in the world of technology? A...
AI of Things

Datacloud Europe is nearly here!

The importance of the data cloud storage method has taken prevelance in the market and for this reason the Datacloud Europe event was created to harbour and share good...
AI of Things

Humanities in a Big Data World

A lot has been said about the future of workforce. We have seen many “prophets” claiming the end of jobs how we know them today. Oxford University has claimed that tech...
AI of Things

Whatsapp is down, now what?

Written by Raúl López and Luis Suárez, LUCA interns. Very few people use their mobile phones without installing Whatsapp. The application gives thousands of millions of people the possibility to...
AI of Things

Big Data has even reached Las Fallas in Valencia

Just a few months ago, the capital of the Valencian community hosted the biggest party of the year: Las Fallas de Valencia. Every year from the 15th until the...
AI of Things

Dan Rosen talked about the importance of adopting mobile advertising: LUCA Talk 4

This past Wednesday our head of Global Advertising, Dan Rosen, gave a talk highlighting the importance of a “mobile first, mobile only” approach to advertising. Dan started by giving an...
AI of Things

7 Big Data events in May

May is fast approaching and we’re excited to announce a series of events we’ll be taking part in throughout Europe. Take a look and follow us on Twitter to...
AI of Things

How much do London firefighters spend on saving helpless kittens? The Open Data answers

Original post in Spanish by Paloma Recuerdo In this second post, a continuation of “Smart Cities: Squeezing Open Data with Power BI”, we will analyse the problem and understand the measures...
AI of Things

Smart Cities: Pushing Open Data with Power BI

In this article, which will consist of two posts, we will talk about Smart Cities and how they can use their data to be more “smart.” We will work...
AI of Things

LUCA Talk 4: Disrupting Mobile Advertising with data-driven solutions

Smartphones have became an integral part of our lives, for most of us we can’t sleep or even wake up without checking them. This has given the importance of...

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  • Telefónica Tech

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Mum, I want to be a hacker
The hacker concept is most often associated with male ‘techies’ and ‘geeks’. But why is it so difficult to find female role models in the world of technology? We...
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Malware is using signed binaries to attack Windows systems. Malware needs it to get into the roots of the operative system. So attackers steal or create their own certificates....
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