Olivia Brookhouse What is IoT: Solutions and future applications Are you interested in finding out what is the Internet of Things (IoT)? It is an ever-growing technology which opens doors to new opportunities in multiple sectors ranging from...
AI of Things What is a connected car and how can it improve the driving experience? Every day, we are surrounded by devices that are connected to the Internet. We only need to turn our eyes in any direction, and we can see televisions, coffee...
Beatriz Sanz Baños IoT for a better world The Sustainable Development Goals (SDGs) are a United Nations-led initiative to address the most important problems our society faces. It encompasses “a set of interconnected social, economic and environmental...
Beatriz Sanz Baños Smart gas stations and how to find them In the last few years, gas stations started to offer travelers a wide range of possibilities beyond mere refueling. This increases competition between service stations, which is forcing these...
Click & Go, the multipurpose buttonBeatriz Sanz Baños 1 October, 2015 What are Click & Go Solutions? Click & Go solutions are Telefónica’s innovative approach aimed at providing instant IoT solutions for organizations that traditionally do business in non-connected ways. The success is built upon the golden rule of technological success: a solution where technology is imperceptible to the user and is the easiest way to get things done. Click & Go builds bonds between customers and companies offering their services in an easy to consume manner, thus increasing recurring business due to higher rates of customer satisfaction. These solutions also offer a competitive advantage over the ‘disconnected’ competence. The form factor of Click & Go technology are most normally customized buttons that streamline sales processes in several sectors (food, courier service, public transportation, industrial use, shopping, etc.) How did Click & Go begin? Click &Go’s debut came through Telefónica’s close business relationship with home delivery food company Telepizza. Both companies were already seeking new ways of combining communication and technology. Telefónica has constantly sought innovative uses for cellular communication. Nowadays normally when we talk about the IoT we refer to non m2m (cellular) technologies such as Bluetooth LE, LPWA, WiFi, RF mesh networks or RFID. The use cases for m2m was limited to certain areas and applications and the ultimate goal has been to broaden the field of application. To test the concept and streamline the use Telefónica is launching pilot programmes with selected clients from different business areas in order to test the best way of interacting with consumers in their everyday tasks using technology in a simple way. What are the possibilities of Click & Go? All Click & Go devices have a similar underlying hardware technology. At the core they have a pre-programmed welded SIM set to send service requests to a predetermined destination. In the case of Telepizza, the buttons resemble a fridge magnet, being actual physical replicas of the mobile app. Simply pressing the button for 3 seconds (to avoid accidental ordering) triggers the user’s favourite order to be requested. A tiny LED and an SMS give the user confirmation that the order is on its way. Recurring orders are one of the main sources of business for home delivery food restaurants. Helping customers have a simple method of placing their favourite order is a great way of increasing brand loyalty and ease the overall process for clients. What type of solutions does Telefónica envision as fitting into the Click & Go model? The hardware is based on the Arduino compatible Thinking Things Open module that is designed for simple integrated cellular connectivity. Click & Go is the result of months of R&D from the same innovation team that developed the modular Thinking Things kit. Two new buttons use the same underlying motherboard used for Telepizza and have recently reached the market: SEUR One Click, enables automatic pick up of courier packages wherever the button is located by simply pressing the button. It is aimed at easing operations for companies of all size (from SMEs to Large Organizations) that require urgent delivery courier services.Cabify, is a simplified taxi ordering service that prints out a receipt upon pressing the button requesting a taxi with the car model, license plate, driver name and expected time of arrival for the client’s safety. Thanks to Telefónica’s Global SIM, it will be available in Spain, México, Peru and Chile. Why is Click & Go a ‘killer’ solution? There are several advantages that turn it into a fabulous solution for companies looking for new ways of promoting their most popular services in an attractive and new way: Click & Go buttons do not require connecting to a smartphone, WiFi or Bluetooth initial setup but are truly set-and-forget independent devices thanks to their embedded SIM cardThey are adaptable for several use cases, types of businesses and industries as the examples already in use clearly proveThey are reduced in size and easy to turn into attractive elements (e.g. fridge magnets)The battery provides these buttons with a long lifetime require no maintenanceClick & Go buttons are prepared for OTA (Over the Air) updates thanks to their cellular ‘heart’They do not require a steep learning curve (programmed using Arduino) How Telefónica collaborates with the GSMA to define a project use case scenarios using lean startup”?Telefónica and ElevenPaths announce new market leading security offering following key sector agreements
Nacho Palou Smart football stadiums: the world’s greatest show, made even better The digitalisation of football stadiums offers many possibilities for clubs, fans, spectators, and for the football business
Alberto García García-Castro Incentives in business blockchain networks: a new approach It has always been a fundamental part of the technology to use incentives that reward collaboration and good practices among participants in a blockchain network. So much so that...
Pablo Salinero AI of Things (VIII): socio-demographic segmentation and video analytics to improve shopping experience The growth of e-commerce, with the many advantages and conveniences it offers to customers, has meant that physical shops have seen their market share shrink significantly. More recently still,...
Marta Mallavibarrena Artificial intelligence: making fake news more real Fake News, the word of the year 2017 according to the Collins dictionary and repeated endlessly both in the media and on social networks. We have even dedicated numerous...
Álvaro Alegría Main challenges for the adoption of the metaverse In a previous post dedicated to the metaverse, I explained what the metaverse -the ‘buzz word’ of the year- consists of and what opportunities it will offer companies. Today I...
Telefónica Tech Time to start planting digital seeds for the future? Preparing business operations for the future of work is one of the defining problems of our time. Organisations the world over are now at the stage where their choice of...