|Figure 1: Telefónica launches a campaign to promote diversity for Mothers Day.|
Telefónica wanted to respond to this challenge. The data units led by Chema Alonso, including Aura (Cognitive Intelligence), ElevenPaths (Cybersecurity) and LUCA (Big Data) want to address this crrent trend and decided to “hack” diversity.
We wanted to make a stand for change, to eradicate this perception and change the course of history. We knew that a strong reference point was needed to drive this change, so we decided to take a poignant day like Mother’s Day to move forward with a new culture to make things work effectively in the future for women. Within our team, we are also looking for reference points of talented women who are capable of creating technology, who are from different backgrounds, each with their own story that makes them unique.