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    • Intelligent construction and IoT, fated to work together Telefónica Tech, the new technologies blog
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    • International call traffic may tell you more than first thought Consumer Insights: Telling the stories behind the numbers
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    • Cybersecurity in OT: a need with differences Apple introduces up to 14 signatures in XProtect given the malware flood for Mac

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    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • Richard Benjamins

      Will GDPR’s “right to data portability” change the data industry forever?

      After years of preparation, on May 25 2018, the new General Data Protection Regulation (GDPR) has come into force.  Much has been written, discussed and speculated about it. Over...
      AI of Things

      Finding the next festival headliner using Big Data

      The music industry is always evolving and, like many other industries, has realised that it oughtto be harnessing the power of Big Data. Historically, human efforts have beenthe driving...
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    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Movistar Team: the best cyclists, the best behind the scenes team, the best strategy and Big Data

      By Mikel Zabala, PhD (Sport Scientist, Lecturer at Granada University and member of the team of trainers for the Movistar Team), Javier Carro (Data Scientest en LUCA), y Pedro...
      AI of Things

      Understanding the visitors of the Reina Sofia Museum in Madrid

      Every organization needs to understand who their target audience is, in order to know how to direct their activity and through this, define their strategy and lines of action....
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept
AI of Things

ProTrain Project: Big Data to optimise regional traffic in Germany

Transport planning within major cities is becoming a worldwide issue as more and more people are moving to cities like Berlin which in turn has put urban transport under...
Paloma Recuero de los Santos

How can Brand Sponsored Data be used as a marketing tool for video advertising?

(Content written by Cambria HAYASHINO) Connecting with customers while they are on the go is crucial for every successful marketing and sales campaign. More and more companies have realized that...
AI of Things

How can Big Data help to improve the financial scoring process?

Content written by Daniel Torres Laguardia, Head Scoring (data product) Michael wants to apply for a financing of its recent TV purchase, and wait… he needs to be checked. And after...
AI of Things

How is Big Data influencing the recruitment process?

Big Data has became a phenomenon that is almost affecting every business and sector around the globe. From financial services, optimising services for cities and even monitoring the weather,...
AI of Things

What do Big Data, Algorithms and Netflix have in common?

Netflix has become a worldwide phenomenon with over 98 million customers streaming worldwide. The amount of data generated from that amount of users can be directly reinvested in the...
AI of Things

How has the NFL Super Bowl evolved with the introduction of Big Data?

Last year saw the 50th anniversary of the NFL Super Bowl and it is clear that it has become one of the most hotly anticipated events of the year,...
AI of Things

Big Data combating crime in New York

Original content from Lourdes Tejedor, Community Manager and Editor at Telefonica. One city: New York; one problem: crime. How can we contain and control it? When and where is it...
AI of Things

Case Study: How Jacobs is using LUCA Transit to Improve Transport Planning in the UK

  Transportation infrastructure forms an integral part of our daily journeys around the world. Whether it is workers on a daily commuter train, travelers catching a plane for a business...
AI of Things

What makes the Levi´s Commuter Jacket next level Wearable Tech?

Levi’s have teamed up with Google to produce a new wearable tech product that takes on the element of actually being considered fashionable and wearable. Levi’s have succeeded as...
AI of Things

CTGBCN: Solutions from the Catalan Capital

The Barcelona edition of Changing the Game with Big Data took place last Thursday at the Edificio Telefónica Diagonal. In case you weren’t able to make the event or...

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