LUCA Artificial Intelligence of Things, how things plan to make our lives simpler Just as in the Grimm Brothers fairy tale where two little elves teamed up to help the cobbler have a better life, Artificial Intelligence and IoT, Big Data technologies...
Patrick Buckley The Hologram Concert – How AI is helping to keep music alive When Whitney Houston passed away in 2012, the world was shocked by the sudden and tragic news of her death. Fans gathered around the Beverly Hills hotel in Los...
LUCA GSMA Announces new developments in BD4SG Initiative Last week, September 19th, the GSMA announced, at the United Nations General Assembly Week in New York, new developments in its Big Data for Social Good Initiative. Eduardo Navarro, President...
Cristina de la Cruz Hacker Women are driving Aura, Telefónica’s Artificial Intelligence Telefónica is the pioneer telco in introducing Artificial Intelligence (AI), through Aura, to facilitate communication with its customers. Behind this initiative, one of the Company’s most ambitious, the profiles...
LUCA Deep Learning and satellite images to estimate the impact of COVID19 Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
LUCA Success Story: LUCA Transit and Highways England The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
LUCA Traffic spikes before football games? The effect of the World Cup in Germany Post written by Telefónica NEXT Once every four years, The FIFA World Cup brings fans together in a month of surprising events. Every game is different, but each is filled...
LUCA Understanding the visitors of the Reina Sofia Museum in Madrid Every organization needs to understand who their target audience is, in order to know how to direct their activity and through this, define their strategy and lines of action....
How to win over the Millennial Shopper? A great personalised experience will make them stayAnshul Kudal 19 March, 2019 Data is essential in creating a personalised experience which attract Millennial clients. The obtaining and exchanging of information, always maintaining the privacy of the client, which is key in continuing to capture and retain their attention. Millennials, the first digital generation We know that according to historical and economic context, human beings tend to develop similar attitudes and concerns. More than 8 million people in Spain belong to the Millennial generation. Many companies directing all of their forces into connecting with them and understanding their characteristics is essential to achieving this. Millennials are demanding, digital and reserved, but however they are lazy and impatient. They live in a digital world offering a wide a diverse product range and they are accustomed to immediate communication, purchases and access to information. And it is not okay merely to capture the attention of a Millennial, you must maintain it. In recent years. Marketing professionals have realised that the retention of clients is actually more important than acquiring them. As a matter of fact, a recent E-commerce 2018 survey about Spain shows that the conversion rate of existing clients is three times that of new clients. When it comes to retaining clients, creating a personalised user experience is key, already 77% of Millennial clients consider that personalised recommendations are extremely useful and 33% end up buying recommended products. There is nothing like knowing the client and offering them what you know will interest them. Millennial clients of Generation Z have a very short attention span. It is less likely that these users will stay on a web page for more than a few seconds in order to find what they are looking for or a website that doesn’t suit their needs for that matter. Also, in a digital world characterised by a wide range of products offered, these types of clients have at their fingertips countless tools and possibilities to choose what they want, when they want. So, how do we retain these types of clients? According to experts in this sector, the key is in anticipating their searches and wants, and to show them the products in as little time as possible. Creating a great personalised user experience. Understanding the client and anticipating their needs: The key to all of this, is information. Digital clients generate data online and on other platforms which, while always preserving their privacy, can be used commercially. With sufficient data it is possible to differentiate between the curiosity of the client and the intention of the client, meaning, actually knowing if a client is interested in a product. How do you get this information? There are different sources of data available: Data which the user generates online on their own web page, application or platform. This could be data from sources such as subscriptions or product searches and purchases.Third party data which accumulate on applications and web pages of third parties in the form of cookies and email lists. This information is sold to businesses and generally is of quite poor quality and not overtly legal.Third party data, other providers and companies which are willing to share or sell it. This is of better quality and legal. Always taking into account that the privacy of the client should not be violated, the latest model which brings together all of the best aspects, is something in which all salespeople should invest. To this day, giants such as Oracle, Salesforce and Adobe are investing in markets and platforms to support this exchange of data between businesses. At Telefónica, one of the biggest telecommunications businesses in the world, a team of data scientists have developed a state of the art solution based on artificial intelligence which can drive marketers’ needs using an abundance of company data. Thanks to this, a business-person canknow the needs, and the context of their clientele and anticipate when the next purchase will occur. These solutions are totally compatible with GDPR and they ensure the privacy of their users. Telefónica, which has access to information and data for a large number of clients, is already associated with being one of the main companies helping them understand their clients. They hope that, with their advanced artificial intelligence, their data and focus centred on defending privacy, they can support companies to create a much more satisfactory digital ecosystem for their clients. Don’t miss out on a single post. Subscribe to LUCA Data Speaks. You can also follow us on Twitter, YouTube and LinkedIn AI will enable doctors to spend more time with their patientsChiemsee-Alpenland Tourism and Telefónica Next Examine visitors to the Chiemsee lake
Patrick Buckley The Hologram Concert – How AI is helping to keep music alive When Whitney Houston passed away in 2012, the world was shocked by the sudden and tragic news of her death. Fans gathered around the Beverly Hills hotel in Los...
Patrick Buckley Robot Waiters – The future or just a gimmick? As we continue to battle the COVID-19 pandemic, the hospitality industry is looking to technology as a way to keep workers safe. Could robot waiters be the answer? In...
Patrick Buckley How will AI change the labour market for the better? From the way we shop, to the way we learn, the digital world in which we live is unrecognisable from the reality of a decade ago. One area which...
Patrick Buckley How AI is helping fashion retailers stay afloat With an estimated current global market value surpassing 406 billion USD, the fashion industry is one of the most significant yet vulnerable industries out there. In an ever-worsening socio-economic...
LUCA La transformación digital en la gestión del agua, ahora más que nunca Hoy en día mantenemos la incertidumbre de cuándo dispondremos de una vacuna o cuál será el impacto real en la sociedad y en la economía que nos deja esta...
Patrick Buckley Thanks to AI, the future of video-conferencing is in sight. Throughout the COVID-19 pandemic, video-conferencing has become the backbone of both our work and social lives. Today, on #WorldHugDay, we take a look at some of the ways in which...