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    • ProTrain Project: Big Data to optimise regional traffic in Germany How these 4 sports are using Data Science
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    • Keys to Implementing a 360 Corporate Digital Identity Cybersecurity Weekly Briefing July 11-17

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    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • Antonio Guzmán

      How Telefónica’s Digital Home response to COVID-19: increasing our offer of entertainment and education

      As part of our commitment in this coronavirus crisis Telefónica has taken a series of measures and guaranteeing communications has been our priority. The Digital Home unit is committed...
      AI of Things

      Successful digital campaigns with Smart Insights

      Post written by Carlos Vayas, Business Manager Big Data & Advertising The key to executing a successful digital campaign is having the appropriate data at the time of decision making...
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    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Understanding the visitors of the Reina Sofia Museum in Madrid

      Every organization needs to understand who their target audience is, in order to know how to direct their activity and through this, define their strategy and lines of action....
      Figure 1: The Royal Palace is one of Madrid's top tourist attractions.
      AI of Things

      Case Study: LUCA Tourism and Royal Palace Visitors Analysis

      Madrid receives almost 6 million international tourists annually, who come to the city to see the history, soak up the sunshine and experience the culture. In addition to this...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept
Chema Alonso (CDO Telefónica), Elena Gil (CEO LUCA) and the LUCA team in Movistar Centre Barcelona
AI of Things

LUCA’s Sports Analytics Week in Movistar Centre Barcelona

The Mobile World Congress took place last week in Barcelona, and drawing upon this, Movistar Centre held a dynamic activity organized by LUCA, in collaboration with Movistar Team and...
AI of Things

Audience Selection For Sponsored Data: Precision Is Power

Already a powerful mobile engagement mechanism, Sponsored Data is set to skyrocket thanks to the addition of precise consumer targeting. Power only becomes truly effective when it’s well directed. Great...
AI of Things

And the Oscar goes to… Data!

This weekend, the 90th Academy Awards will take place at the Dolby Theatre in Hollywood. More commonly known as the Oscars, these awards are the ultimate celebration of the...
AI of Things

Big Data and the Blockchain phenomenon: Part II

Welcome back to the second half of this mini-series about the technological phenomena that is blockchain. In my previous post, we looked at how the technology works and some...
AI of Things

One day Artificial Intelligence could save your life

Intensive Care Units… a place where decisions have to be instant and accurate. Any error can result in a loss of life. That’s why Clew Medical have been conducting...
AI of Things

Elena Gil, CEO of LUCA speaks to us about the potential of Big Data in business

“We are just beginning to see the opportunities that Big Data represents” The importance of data when making any decision is growing. Elena Gil, CEO at LUCA, Telefonica’s data unit,...
AI of Things

Could brainwave analysis turn eSport gamers into elite athletes?

Content originally written by Thomas Macaulay for TechWorld. eSports has turned gamers into digital athletes with million dollar paycheques and backing from multinationals such as Telefónica, whose technologists are optimising player...
AI of Things

Predictive Analysis and Machine Learning improving quality of life for refugees

The refugee crisis is an ongoing issue that is sadly growing by the day. Currently, it is believed that roughly 65 million people live as refugees or are displaced...
AI of Things

Come and play sports with Telefonica, and take on the best!

For another year, the city of Barcelona will welcome the largest global event in the mobile industry: the Mobile World Congress. To make the most of this moment, Barcelona’s...
AI of Things

Ending cyberbullying using artificial intelligence and machine learning

Cyberbullying, defined as “the use of electronic communication to bully a person” by Oxford Dictionaries, is a worrying problem in our increasingly connected society. Nowadays, it is perhaps most...

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  • Telefónica Tech

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Kassandra Block
The latest from MWC21: connectivity, innovation and entertainment in Telefónica’s digital home
How are we reinventing the home at Telefónica? The pandemic has changed consumer habits and the home has become a space where we work, have fun and socialise.     All of this was...
Innovation Marketing Team
Partnerships that escalate entrepreneurship and innovate the corporation: Ten Wayra startups that do business with Vivo
With 10 years of operations, Wayra has transformed the entrepreneurial ecosystem in Brazil and worldwide. Since its launch in 2011, when it was created to support entrepreneurship, Wayra has...
ElevenPaths
ElevenPaths announces that its security platform complies with the new european data protection regulation one year earlier than required
The European regulations will enter into force in May 2018, when entities that do not comply can be penalized with fines of up to 4% of their annual turnover.  ElevenPaths...
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