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    • Success Story: achieving an audience based strategy A much safer world is possible thanks to IoT
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    • The acceleration of the insurance sector in Big Data LUCA to power data-driven decisions in Brazil’s tourism sector
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    • Cyber Security Weekly Briefing March 20-26 Looking for a MDR partner? Beware, not all MDRs are the same

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • Roberto García Esteban

      ChatGPT and Cloud Computing: A happy marriage 

      ChatGPT (you may not know that it stands for Chat Generative Pre-Trained Transformer) has become the talk of the town for its impressive ability to generate text that looks...
      Stefan Leadbeater

      How Big Data & Artificial Intelligence are having a positive impact in the sport of Rugby Union

      The use of big data and data analytics is not something which has only just become apparent in sport, in fact it has been around for a long time....
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  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • Figure 1: The Royal Palace is one of Madrid's top tourist attractions.
      AI of Things

      Case Study: LUCA Tourism and Royal Palace Visitors Analysis

      Madrid receives almost 6 million international tourists annually, who come to the city to see the history, soak up the sunshine and experience the culture. In addition to this...
      AI of Things

      How the workers travel to Distrito T?

      Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept
Alfonso Ibañez

Semi-Supervised Learning… the great unknown

In recent years much progress has been made in solving complex problems thanks to Artificial Intelligence algorithms. These algorithms need a large volume of information to discover and learn, continuously, hidden patterns in the...
Cristina de la Cruz

Do Virtual Assistants improve the user experience with telcos?

Virtual Assistants are more and more relevant in people’s daily lives, especially when it comes to requesting traffic information, reminders, weather reports… However, when it comes to interacting with...
Fernando Menéndez-Ros

“Artificial Intelligence is amazing, but it must act with principles and values.”

This week, Telefónica has played a very important role as a Global Partner Leader in the Digital Enterprise Show (DES 2019), Europe’s largest professional forum dedicated to the digital...
AI of Things

Responsible AI by Design in Practice

How organizations can minimize the risk of undesirable, unintended consequences of AI using a methodological approach The use of Artificial Intelligence is increasing rapidly and can be applied in many...
AI of Things

The future of OpenAI and the alternatives to its end as a non-profit business

Just a few days ago, the well-known research company within the Artificial Intelligence environment, OpenAI, has announced the end of its non-profit operations. Since starting, OpenAI have championed the development and promotion...
Álvaro Alegría

Macro data, macro responsibility

On the 11th April 1945, just two days before his death, during the celebrations of Jefferson Day, Franklin D. Roosevelt uttered a phrase that would remain forever in history:...
Stefan Leadbeater

AKQA uses AI to develop a completely new sport

As we already know, AI technologies are being used both within sports and to create new sports, but these tend to be very similar to sports which already exist with slight...
Stefan Leadbeater

DeepMindAI partners with Moorfields Eye Hospital to develop innovative sight-saving technology

DeepMind has partnered with Moorfields Eye Hospital to develop a diagnostic technology to bring to market, which can help to detect the early signs of sight-threatening conditions, which, through...
AI of Things

The use of AI and Machine Learning in the beer industry

Artificial Intelligence has made its way into so many crucial aspects of our lives whether it be in medical care, transport, or even catering, but there are also so...
Stefan Leadbeater

Driverless cars…a reality or a distant dream?

More and more we are seeing different companies developing what they are calling driverless cars, which, in reality are nothing more than cars which have certain aspects of autonomous...

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José Luis Núñez Díaz
Towards a smarter supply chain
One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
Florence Broderick
Our CEO, Pedro Pablo Pérez, will represent Telefonica in the European Cyber Security Organization
Brussels and the cybersecurity industry will earmark up to 1.8 billion euros in research TELEFONICA JOINS THE DECISION-MAKING BODIES OF THE EUROPEAN CYBER SECURITY ORGANIZATION AS...
Florence Broderick
Mobile Connect winner of the 'Connected Life Awards'
Mobile Connect is a multi-operator solution driven by GSMA for universal secure access. The user only needs to link their information to their mobile device solution to have quick...
Florence Broderick
Quick and dirty script in Powershell to check certificate fingerprints
Malware is using signed binaries to attack Windows systems. Malware needs it to get into the roots of the operative system. So attackers steal or create their own certificates....
Florence Broderick
Android malware not only posing as Word documents… but Excel as well
China is a paradise for “SMS stealing malware” for Android. These programs steal your SMS inbox, notebook… The only “problem” for malware creators is to induce users to...
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