All around the world, a popular pastime is the consumption of beer, and we are beginning to see the increasing use of AI and machine learning in various aspects of the beer industry, from production, to marketing and sales all the way, in some cases (as I will mention) to the final service.
We begin with a case where AI systems are being used to collect data and improve the product specifically for its consumers specific needs and wants.
With AI technology increasingly being used in packaging, and in some cases with important marketing decisions, a company called IntelligentX has revolutionised the use of AI in this sector by taking it a step further
IntelligentX is the world’s first company using machine learning and AI algorithms to help adjust the recipes of (as of this moment) its 4 main beers.
- Black AI
- Amber AI
- Pale AI
- Golden AI
In this case we can see that AI is being used to improve the overall product experience from start to finish. As in many other uses of AI and machine learning across a variety of industries, the needs of the consumers are being examined and often satisfied to a higher degree tan would be posible from a workforce purely consisting of human beings.
The idea is to use a series of high-tech sensors to gauge ‘the delicate nuances and aromas within the beer’ which would enable the company to create and layout a unique ‘flavour fingerprint’ for each of its 1,000 samples created daily. The information collected would allow the exploration of new brewing organisms, aiding the creation and development of new beers with unique and innovative flavours.
According to research, there are two aspects of ordering a beer which directly impact on the satisfaction of the customer who consequently consumes it. These are firstly the way the beer is poured and the quality and amount of foam on top. As a result, an Australian research team have created something called RoboBEER, a robot which can accurately and consistently pour a pint of beer to what has becomes viewed as a high standard through the research detailed below.
In all, these are exciting advances in the use of AI and machine learning within this industry where more businesses are seeing the profitable opportunities which the investment into this sector can offer. Ultimately, once these technologies can be adopted across the sector at prices feasible for all types of businesses, we could expect a time when the beer industry is no longer human-orientated processes and that artificial intelligence has become the dominant power throughout all processes. On one hand, many people see this as a negative thing with the possibility of job losses amongst other things, but for consumers, the quality of the product and the efficiency of service will all be greatly enhanced. This once again poses the question of whether AI and machine learning poses a threat or a unique opportunity and some people think that in some consumer-based industries, it may be necessary to move in this direction no matter the opinion of the workers.