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    • Shaping IoT: 2G refarming. What does it mean? What is Smart Retail?
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    • The Data Transparency Lab Conference 2016 kicks off tomorrow Advances of Industria 4.0 and its impact on society
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    • We Acquire iHackLabs to Boost the Training of Our Ethical Hackers Cyber Security Weekly Briefing, 4 – 10 March

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      The use of AI and Machine Learning in the beer industry

      Artificial Intelligence has made its way into so many crucial aspects of our lives whether it be in medical care, transport, or even catering, but there are also so...
      AI of Things

      Download your eBook, The Data Economy: Wealth 4.0

      Last month, the Telefonica Foundation, in collaboration with Afi (International Financial Analysts), Ariel and Editorial Planeta, published “The Data Economy: Wealth 4.0” which we at LUCA invite you to...
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  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      How did the temporary closure of Line 5 affect the users of Madrid’s Metro?

      The Madrid Metro is undertaking important improvements on their transport network. This year, Line 5 which links the southeast-northeast zones to the capital, is the third to display the...
      AI of Things

      Improving intent to purchase with mobile advertising: Success Story of Milpa Real

      The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Área: LUCA

AI of Things

Can mobile phone traces help shed light on the spread of Zika in Colombia?

Content written by Daniela Perrotta, ISI Foundation researcher and UN Global Pulse fellow and Enrique Frias-Martinez, Researcher, Telefonica Research, Madrid. Originally posted on the UN Global Pulse blog. Nowadays, thanks...
AI of Things

An introduction to Machine Learning: “What are Insights?”

Content originally written in Spanish by Paloma Recuero de los Santos, LUCA Brand Awareness. Within LUCA, we often talk of “Insights“. Our tools are designed to obtain valuable “Insights”, or “Actionable Insights” that...
AI of Things

Data and Human Resources: a close relationship

We live in an era of burnout, information overload and a battle for work-life balance. More and more, we can see the evolution of Human Resources (HR) into not...
AI of Things

First results of the OOH advertising project in Brazil

On the 26th March, Clear Channel, JCDecaux and Otima presented the results of the OOH map campaigns in Rio de Janeiro and São Paulo that were carried out alongside...
AI of Things

AI is invading the world of entertainment

Previously in our blog, we have seen how Artificial Intelligence (AI) can help make societies safer and even, in a not too distant future, save lives. In this post,...
AI of Things

Reducing travel delays using Big Data

When we travel by public transport, there are a number of factors that affect our satisfaction with the journey.  Sadly, data science can’t help us to enjoy seats that...
AI of Things

More countries focus on Artificial Intelligence

Many countries are getting up to speed with the benefits of Artificial Intelligence, how it improves processes and make use of data. Previously, this post in the blog featured...
AI of Things

Data Attributes: the new Digital Identity Currency

The 2018 edition of the Mobile World Congress took place in Barcelona between the 25th and 28th of February. During the event, a panel discussion took place that featured...
AI of Things

Weve launches Weve Locate – Location verification technology

Weve, O2´s mobile advertising subsidiary has recently launched a new service, Weve Locate, a location verification product. This new service will allow advertisers to truly reach their target audiences,...
AI of Things

Using Big Data to combat Air Pollution in Brazil

Content originally written by Raquel Carretero Juárez, for the Telefonica Public Policy Blog.   Telefónica Brazil is using mobile network Big Data to monitor air pollution in São Paulo (Brazil) and...

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  • Telefónica Tech

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Florence Broderick
Our CEO, Pedro Pablo Pérez, will represent Telefonica in the European Cyber Security Organization
Brussels and the cybersecurity industry will earmark up to 1.8 billion euros in research TELEFONICA JOINS THE DECISION-MAKING BODIES OF THE EUROPEAN CYBER SECURITY ORGANIZATION AS...
Florence Broderick
ElevenPaths announced its new strategic alliances in the third Security Day
In the third Security Day the new alliance with Fortinet and ElevenPaths’s new product integrations with Check Point and Spamina solutions to evolve their technologies were presented. Madrid, 26th May....
Florence Broderick
Telefónica and ElevenPaths announce new market leading security offering following key sector agreements
Florence Broderick
Evil FOCA is now Open Source
We are really happy to announce that Evil FOCA is now Open Source. We have received lots of comments and feedback about how you are using Evil FOCA, or how...
Florence Broderick
How to use Metashield protector for Client and why using it
Metashield is an Eleven Paths product that allows to clean up metadata from most of office documents. It tries to cover a gap where there seems not to exist any...
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