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  • IoT
    • Advances of Industria 4.0 and its impact on society How will AI change the labour market for the better?
  • Big Data
    • A data-driven football season 4 reasons why you should visit the LUCA stand at MWC2017
  • Cybersecurity
    • The Pharmaceutical Retail Industry and Their Mobile Applications Cyber Security Weekly Briefing, 21-28 October

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • Paloma Recuero de los Santos

      How can Brand Sponsored Data be used as a marketing tool for video advertising?

      (Content written by Cambria HAYASHINO) Connecting with customers while they are on the go is crucial for every successful marketing and sales campaign. More and more companies have realized that...
      The Event Horizon Telescope (EHT) collaboration, who produced the first ever image of a black hole released in 2019, has today a new view of the massive object at the centre of the Messier 87 (M87) galaxy: how it looks in polarised light. This is the first time astronomers have been able to measure polarisation, a signature of magnetic fields, this close to the edge of a black hole.  This image shows the polarised view of the black hole in M87. The lines mark the orientation of polarisation, which is related to the magnetic field around the shadow of the black hole. Photo: Imagen: EHT Collaboration
      Javier Coronado Blazquez

      Big Data in basic research: from elementary particles to black holes

      Big Data paradigm has profoundly penetrated all the layers of our society, changing the way in which we interact with each other and technological projects are carried out. Basic...
    • Artificial Intelligence
      • Big Data & AI Tutorials
      • AI for all
      • AI & Big Data Applications
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  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Where are people from Madrid going during the upcoming December holidays?

      During the early December bank holiday many of us take the opportunity to relax, discover new places or return to our countries of origin. This time, as a further...
      AI of Things

      Improving intent to purchase with mobile advertising: Success Story of Milpa Real

      The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Área: LUCA

AI of Things

Safer Societies using Facial Recognition

Facial recognition systems have been around for decades, and were first developed by the computer scientist Woodrow Bledsoe in 1964. Nowadays, such technology is a common part of our...
AI of Things

3 daily services that rely on machine learning

Machine Learning [ML] has become a term everyone is accustomed to hearing about, yet it still feels very distant to many. Some people can be led to believe that...
AI of Things

Virtual Reality: the next step for Data Visualizations

At LUCA, we’re passionate about the role that Big Data and technology can have in society, so last week on our blog we looked at 5 Medical Uses of...
AI of Things

5 medical uses of Virtual Reality

One of the technologies where Machine Learning plays an important, though not always very evident role, is Virtual Reality. Virtual Reality (or VR as it is often abbreviated to)...
Chema Alonso (CDO Telefónica), Elena Gil (CEO LUCA) and the LUCA team in Movistar Centre Barcelona
AI of Things

LUCA’s Sports Analytics Week in Movistar Centre Barcelona

The Mobile World Congress took place last week in Barcelona, and drawing upon this, Movistar Centre held a dynamic activity organized by LUCA, in collaboration with Movistar Team and...
AI of Things

Audience Selection For Sponsored Data: Precision Is Power

Already a powerful mobile engagement mechanism, Sponsored Data is set to skyrocket thanks to the addition of precise consumer targeting. Power only becomes truly effective when it’s well directed. Great...
AI of Things

And the Oscar goes to… Data!

This weekend, the 90th Academy Awards will take place at the Dolby Theatre in Hollywood. More commonly known as the Oscars, these awards are the ultimate celebration of the...
AI of Things

Big Data and the Blockchain phenomenon: Part II

Welcome back to the second half of this mini-series about the technological phenomena that is blockchain. In my previous post, we looked at how the technology works and some...
AI of Things

One day Artificial Intelligence could save your life

Intensive Care Units… a place where decisions have to be instant and accurate. Any error can result in a loss of life. That’s why Clew Medical have been conducting...
AI of Things

Elena Gil, CEO of LUCA speaks to us about the potential of Big Data in business

“We are just beginning to see the opportunities that Big Data represents” The importance of data when making any decision is growing. Elena Gil, CEO at LUCA, Telefonica’s data unit,...

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  • Telefónica Tech

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Florence Broderick
Our CEO, Pedro Pablo Pérez, will represent Telefonica in the European Cyber Security Organization
Brussels and the cybersecurity industry will earmark up to 1.8 billion euros in research TELEFONICA JOINS THE DECISION-MAKING BODIES OF THE EUROPEAN CYBER SECURITY ORGANIZATION AS...
Florence Broderick
ElevenPaths announced its new strategic alliances in the third Security Day
In the third Security Day the new alliance with Fortinet and ElevenPaths’s new product integrations with Check Point and Spamina solutions to evolve their technologies were presented. Madrid, 26th May....
Florence Broderick
Telefónica and ElevenPaths announce new market leading security offering following key sector agreements
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Evil FOCA is now Open Source
We are really happy to announce that Evil FOCA is now Open Source. We have received lots of comments and feedback about how you are using Evil FOCA, or how...
Florence Broderick
How to use Metashield protector for Client and why using it
Metashield is an Eleven Paths product that allows to clean up metadata from most of office documents. It tries to cover a gap where there seems not to exist any...
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