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    • Telefónica Tech At MWC: Economic and Social Recovery Are Our Priorities Data Science – Helping consumers to save money and travel for less
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    • #CyberSecurityPulse: Changing stereotypes in the security sector #CyberSecurityPulse: Last Update About Bad Rabbit Ransomware

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    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      Using Data to Manage Emergency Situations

      Content originally written by Carmen Rodríguez, intern at LUCA, and Javier Carro, Data Scientist within LUCA’s Big Data for Social Good area. What would you say if we told you...
      Almudena Bonet Medina

      Consumer Insights: Telling the stories behind the numbers

      Written by Almudena Bonet Big Data, Advanced Analytics & Consumer Insights at LUCA consulting analytics “A lot of times, people don’t know what they want until you show it to them.” Steve...
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    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Improving intent to purchase with mobile advertising: Success Story of Milpa Real

      The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
      AI of Things

      How Big Data helped Stuttgart improve commutes and tackle Climate Change

      Here at LUCA, we are passionate about harnessing the power of data to tackle problems. Whether the problem is a global threat like climate change or a personal issue...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Área: LUCA

AI of Things

Big Data combating crime in New York

Original content from Lourdes Tejedor, Community Manager and Editor at Telefonica. One city: New York; one problem: crime. How can we contain and control it? When and where is it...
AI of Things

Case Study: How Jacobs is using LUCA Transit to Improve Transport Planning in the UK

  Transportation infrastructure forms an integral part of our daily journeys around the world. Whether it is workers on a daily commuter train, travelers catching a plane for a business...
AI of Things

What makes the Levi´s Commuter Jacket next level Wearable Tech?

Levi’s have teamed up with Google to produce a new wearable tech product that takes on the element of actually being considered fashionable and wearable. Levi’s have succeeded as...
AI of Things

CTGBCN: Solutions from the Catalan Capital

The Barcelona edition of Changing the Game with Big Data took place last Thursday at the Edificio Telefónica Diagonal. In case you weren’t able to make the event or...
AI of Things

Case Study: Netshoes sponsors its mobile website and app with great results

In our recent blog post explaining the benefits of sponsored data, we looked at how the company Netshoes used sponsored data to increase their key metrics. In this post,...
AI of Things

Quito becomes the first Smart City in Latin America

How many people use the metro on a daily basis? What stop do they get off at? How long is their journey? We can now answer all of the...
AI of Things

From Automation To Inclusion: Why Banks Are Embracing Sponsored Data

Content Written by David Nowicki CMO and Head of Business Development at Datami and published through LinkedIn. A wave of Sponsored Data deployments from leading retail banks is the latest in a...
AI of Things

Executive Insight Series by Glyn Povah, Director of Product Development at LUCA

This content was originally published by the Mobile Ecosystem Forum, we see Glyn Povah the Director of Global Product Development Smart Digits give his insights below:   If data is the new...
Paloma Recuero de los Santos

What are the 5 principles of joined-up data?

The definition and principles of ‘open data’ are quite clear and simple but the principles of joined-up data are less clear. Can you enunciate five principles of joined-up data...
AI of Things

Movies and Big Data: how to make your heart pound

Since movie theaters were invented, there are two types of people that go there. The first group will arrive just in time for the movie, rushing to their seat...

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