Innovating with IoT

Beatriz Sanz Baños    21 June, 2019

Startups create products and technological solutions that anticipate the needs of the future, helping us in the transition to the digital age. However, they need resources so that time does not play against them, since from the beginning of a project to its final release it may become obsolete.

Telefónica´s IoT Activation Programme helps entrepreneurs minimize the time of release of their IoT solutions to the market. Below, we can see three success stories of startups that have participated in IoT Activation:


This startup was born in 2014 with the purpose of providing solutions to address the problems arising from climate change and improve the environment. With this objective, they propose to eliminate batteries from electronic devices, which would become self-powered from the conversion into electrical energy of the heat generated by their operation.

To start the project, AElnnova had 3 basic needs: financing, knowledge and entry to the market. To solve them, they have help from Telefónica, which brings the experience of its qualified technicians, the infrastructure of The Thinx and the possibilities of its commercial network.


This shared mobility platform helps fleet managers accelerate the transition to a sustainable mobility. Thanks to Kite platform, they have a hardware for connecting the vehicles to the cloud and APIs with which they receive and monitor the data in real time.  This allows receiving alerts to any technical problem, thus guaranteeing the safety of the fleet and the drivers.

Eccocar is linked to Wayra Germany and maintains a double relationship with Telefónica: on one hand, it offers corporate car sharing services to its operating fleet; on the other one, it complements Telefónica´s connected car services by offering automatic rental APPs to rent-a-cars and other mobility solutions.


In Plantaethey design and develop sensors with wireless technology to optimize risk in agriculture and professional gardening. These devices use radiofrequency and GPRS technology to measure and send data to the cloud in real time about humidity, temperature and soil conductivity. The information is accessible from any mobile device, which optimizes watering, saving water and energy.

The sensors of Plantae are already being used in gardens, agricultural plantations and football or golf courses throughout Spain. Even so, the startup continues to optimize its solution in The Thinx laboratories, as a preliminary step to market it in the Latin American markets with the support of Telefónica.

These digital entrepreneurship projects show us the great potential of IoT to successfully develop new business models that have a positive impact on the whole society. The support of Telefónica, though IoT Activation Programme, has been fundamental to achieve this. 

Leave a Reply

Your email address will not be published.