Cristina de la Cruz Hacker Women are driving Aura, Telefónica’s Artificial Intelligence Telefónica is the pioneer telco in introducing Artificial Intelligence (AI), through Aura, to facilitate communication with its customers. Behind this initiative, one of the Company’s most ambitious, the profiles...
LUCA Business Message main players and roles Telecommunications companies have a natural right to play in enabling communication channels for their customers. However, in the case of P2P (Peer to Peer) messaging we see that Over...
LUCA Enhancing customer experiences with Smart Digits. On November 21st 2017, we hosted a webinar about accelerating the digital transformation with LUCA’s Smart Digits product portfolio. Smart Digits is a B2B platform and set of secure...
Ana Zamora Chema Alonso stars in “Big Data, Living with Algorithms” Yesterday evening, RTVE launched the first in a series of documentaries entitled “Documentos TV”, showing just how digital our daily lives have become and how the control of these...
LUCA Chiemsee-Alpenland Tourism and Telefónica Next Examine visitors to the Chiemsee lake Original post by Cécile Schneider, Telefónica NEXT The touristic region of Chiemsee-Alpenland and our colleagues at Telefónica NEXT used data analysis to examine the profile of visitors to the Chiemsee...
LUCA Analysing tourist profiles in Spain with INE Tourism is one of the main sectors of economic activity in Spain. According to the National Institute of Statistics (INE), an autonomous body under the Ministry of Economy in...
LUCA How Germany moves Our colleagues in Telefonica NEXT have created, using mobility data, data analysis and big data, an interactive map that lets you visualize nationwide traffic flows. Cities, transport companies and...
LUCA Understanding clients of La Vaguada shopping center Understanding the profile of clients, and their wants and needs, is vital for any brand. Companies that know what their target audience wants will be able to reach their...
Understanding clients of La Vaguada shopping centerLUCA 3 January, 2018 Understanding the profile of clients, and their wants and needs, is vital for any brand. Companies that know what their target audience wants will be able to reach their clients more easily. By basing themselves on data and information acquired about the profile of consumers, brands are able to design the necesssary strategies in order to achieve their goals more successfully. But, how does one gather, order, analyze and extract value from all this information? In this post, we share with you one example, that of the recent collaboration between LUCA and La Vaguada Shopping Center in Madrid. LUCA has worked alongside La Vaguada in a project with the aim of better understanding its clients and the challenges it faces as a shopping center, largely due to the arrival of online shopping. Jesús Hernández, assistant manager of La Vaguada and the person responsible for the area of innovation and marketing, shares that with “the arrival of online shopping, which still has a relatively low market share that is growing, represents a competitor for local retailers”. One of the advantages that online retailers have is that they obtain a lot of information about their clients in real time and with ease. Physical retail spaces, on the other hand, have until now only been able to obtain information via surveys and this has required client participation. For this reason, the collaboration with LUCA has worked to reveal insights about the shoppers with access to historical and real time information, something which was previously impossible. Thanks to this project, La Vaguada has been able to take concrete actions, as they undrestand the type of clients that they have, their profile and origins. For example, they can direct their marketing actions towards areas from which they could attract more visitors than they currently see. Additionally, they were able to change their communication policy in order to adapt to a style, language and method that would help them reach their target audience. Want to know more? Watch this video about the La Vaguada case study in which Jesús Hernández speaks about the collaboration: Don’t miss out on a single post. Subscribe to LUCA Data Speaks. 5 Top Posts from LUCA Data Speaks Blog 20177 Big Data and AI predictions for 2018
LUCA Business Message main players and roles Telecommunications companies have a natural right to play in enabling communication channels for their customers. However, in the case of P2P (Peer to Peer) messaging we see that Over...
Richard Benjamins London AI Summit 2019 The London AI Summit attracted thousands of visitors; so many more than when AI was still a niche thing in the 90-ies. As always with such big events, it was a...
Stefan Leadbeater Coca-Cola’s use of AI to stay at the top of the drinks market Coca-Cola is the largest beverage company in the world serving over 1.9 billion drinks daily across its 500 brands. Being such a large conglomerate active is so many countries around the...
Alfonso Ibañez Semi-Supervised Learning… the great unknown In recent years much progress has been made in solving complex problems thanks to Artificial Intelligence algorithms. These algorithms need a large volume of information to discover and learn, continuously, hidden patterns in the...
Cristina de la Cruz Do Virtual Assistants improve the user experience with telcos? Virtual Assistants are more and more relevant in people’s daily lives, especially when it comes to requesting traffic information, reminders, weather reports… However, when it comes to interacting with...
Fernando Menéndez “Artificial Intelligence is amazing, but it must act with principles and values.” This week, Telefónica has played a very important role as a Global Partner Leader in the Digital Enterprise Show (DES 2019), Europe’s largest professional forum dedicated to the digital...
