Olivia Brookhouse What is Natural Language Processing and its Use Cases? Our ability as humans to use words to communicate intelligently is what defines us as a species. There are 7000 languages in the world connected to different countries, cultures...
Olivia Brookhouse 5 ways to close the STEM gender gap Rosalind Franklin, Liese Meitner, Ester Lederberg and Ada lovelace are just some of the women whose contributions to science were not recognised at the time because of their gender,...
LUCA Artificial Intelligence in the Industrial Sector: the success story of Repsol Although technological advances have been left behind in recent years, the industrial sector presents opportunities for developpment in the field of Big Data and Artificial Intelligence, and also in...
LUCA Machine Learning identifying rare genetic disorders Did you know that Machine Learning is already being used to help doctors identify rare genetic disorders by analysing images of people´s faces? The quantity of genetic illnesses is so...
LUCA Success Story: LUCA Transit and Highways England The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
LUCA Success Story: pioneering project for economic and social development In a previous article we talked about how important it is to undertake a cultural transformation, that is, of individuals, whilst a company or sector undertakes a digital transformation...
LUCA How the workers travel to Distrito T? Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
LUCA International call traffic may tell you more than first thought This post debates the value of international phone calls in understanding society. Telefónica has a wide global infrastructure of networks which can be used by other service providers to carry...
Understanding clients of La Vaguada shopping centerLUCA 3 January, 2018 Understanding the profile of clients, and their wants and needs, is vital for any brand. Companies that know what their target audience wants will be able to reach their clients more easily. By basing themselves on data and information acquired about the profile of consumers, brands are able to design the necesssary strategies in order to achieve their goals more successfully. But, how does one gather, order, analyze and extract value from all this information? In this post, we share with you one example, that of the recent collaboration between LUCA and La Vaguada Shopping Center in Madrid. LUCA has worked alongside La Vaguada in a project with the aim of better understanding its clients and the challenges it faces as a shopping center, largely due to the arrival of online shopping. Jesús Hernández, assistant manager of La Vaguada and the person responsible for the area of innovation and marketing, shares that with “the arrival of online shopping, which still has a relatively low market share that is growing, represents a competitor for local retailers”. One of the advantages that online retailers have is that they obtain a lot of information about their clients in real time and with ease. Physical retail spaces, on the other hand, have until now only been able to obtain information via surveys and this has required client participation. For this reason, the collaboration with LUCA has worked to reveal insights about the shoppers with access to historical and real time information, something which was previously impossible. Thanks to this project, La Vaguada has been able to take concrete actions, as they undrestand the type of clients that they have, their profile and origins. For example, they can direct their marketing actions towards areas from which they could attract more visitors than they currently see. Additionally, they were able to change their communication policy in order to adapt to a style, language and method that would help them reach their target audience. Want to know more? Watch this video about the La Vaguada case study in which Jesús Hernández speaks about the collaboration: Don’t miss out on a single post. Subscribe to LUCA Data Speaks. 5 Top Posts from LUCA Data Speaks Blog 20177 Big Data and AI predictions for 2018
Olivia Brookhouse What is Natural Language Processing and its Use Cases? Our ability as humans to use words to communicate intelligently is what defines us as a species. There are 7000 languages in the world connected to different countries, cultures...
Olivia Brookhouse 5 ways to close the STEM gender gap Rosalind Franklin, Liese Meitner, Ester Lederberg and Ada lovelace are just some of the women whose contributions to science were not recognised at the time because of their gender,...
Olivia Brookhouse Why are Hedge Fund managers investing in Big Data? Hedge funds have increased significantly since 2000 with an estimated 10,000 hedge funds worldwide, managing $1 trillion of global assets. But in recent years they have started to incorporate new Big Data...
Olivia Brookhouse Big Data and IoT in tennis, serving up new insights One of the closest games in Tennis history was the 2008 Wimbledon final between Rafael Nadal and Roger Federer; a 5 hour and 5 set fight, resulting in the longest final in...
Olivia Brookhouse Fake News : how should we be fighting it? 55% of people in Spain use social media to get their daily news fix instead of traditional newspapers meaning these platforms have become very influential in the last few...
LUCA Edge Computing and Machine learning, a strategic partnership Written by Alfonso Ibañez y Aitor Landete Terms like Artificial Intelligence or Machine Learning are nothing new. Society, companies and governments are increasingly aware of techniques such as deep...
