Understanding the profile of clients, and their wants and needs, is vital for any brand. Companies that know what their target audience wants will be able to reach their clients more easily. By basing themselves on data and information acquired about the profile of consumers, brands are able to design the necesssary strategies in order to achieve their goals more successfully. But, how does one gather, order, analyze and extract value from all this information? In this post, we share with you one example, that of the recent collaboration between LUCA and La Vaguada Shopping Center in Madrid.
LUCA has worked alongside La Vaguada in a project with the aim of better understanding its clients and the challenges it faces as a shopping center, largely due to the arrival of online shopping.