LUCA Artificial Intelligence of Things, how things plan to make our lives simpler Just as in the Grimm Brothers fairy tale where two little elves teamed up to help the cobbler have a better life, Artificial Intelligence and IoT, Big Data technologies...
Patrick Buckley The Hologram Concert – How AI is helping to keep music alive When Whitney Houston passed away in 2012, the world was shocked by the sudden and tragic news of her death. Fans gathered around the Beverly Hills hotel in Los...
Olivia Brookhouse How to learn Python: the most important skill for employers The application of Artificial Intelligence to optimize Big Data and provide Data Insights is becoming a necessity to all business processes, therefore programmers are in hot demand. Designing effective...
LUCA BD4SG: A new way to understand Big Data Recent years have seen a large public debate surrounding the technology behind Big Data and how it can help optimise organizations, maximise profits and bring companies closer to their...
LUCA Deep Learning and satellite images to estimate the impact of COVID19 Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
LUCA Success Story: LUCA Transit and Highways England The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
LUCA Chiemsee-Alpenland Tourism and Telefónica Next Examine visitors to the Chiemsee lake Original post by Cécile Schneider, Telefónica NEXT The touristic region of Chiemsee-Alpenland and our colleagues at Telefónica NEXT used data analysis to examine the profile of visitors to the Chiemsee...
LUCA Success Story: LUCA Transit and Highways England The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
Understanding clients of La Vaguada shopping centerLUCA 3 January, 2018 Understanding the profile of clients, and their wants and needs, is vital for any brand. Companies that know what their target audience wants will be able to reach their clients more easily. By basing themselves on data and information acquired about the profile of consumers, brands are able to design the necesssary strategies in order to achieve their goals more successfully. But, how does one gather, order, analyze and extract value from all this information? In this post, we share with you one example, that of the recent collaboration between LUCA and La Vaguada Shopping Center in Madrid. LUCA has worked alongside La Vaguada in a project with the aim of better understanding its clients and the challenges it faces as a shopping center, largely due to the arrival of online shopping. Jesús Hernández, assistant manager of La Vaguada and the person responsible for the area of innovation and marketing, shares that with “the arrival of online shopping, which still has a relatively low market share that is growing, represents a competitor for local retailers”. One of the advantages that online retailers have is that they obtain a lot of information about their clients in real time and with ease. Physical retail spaces, on the other hand, have until now only been able to obtain information via surveys and this has required client participation. For this reason, the collaboration with LUCA has worked to reveal insights about the shoppers with access to historical and real time information, something which was previously impossible. Thanks to this project, La Vaguada has been able to take concrete actions, as they undrestand the type of clients that they have, their profile and origins. For example, they can direct their marketing actions towards areas from which they could attract more visitors than they currently see. Additionally, they were able to change their communication policy in order to adapt to a style, language and method that would help them reach their target audience. Want to know more? Watch this video about the La Vaguada case study in which Jesús Hernández speaks about the collaboration: Don’t miss out on a single post. Subscribe to LUCA Data Speaks. 5 Top Posts from LUCA Data Speaks Blog 20177 Big Data and AI predictions for 2018
Patrick Buckley The Hologram Concert – How AI is helping to keep music alive When Whitney Houston passed away in 2012, the world was shocked by the sudden and tragic news of her death. Fans gathered around the Beverly Hills hotel in Los...
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Patrick Buckley Thanks to AI, the future of video-conferencing is in sight. Throughout the COVID-19 pandemic, video-conferencing has become the backbone of both our work and social lives. Today, on #WorldHugDay, we take a look at some of the ways in which...