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    • Raspberry Pi for Edge AI: Artificial Intelligence at the Edge for Everyone IoT is increasingly getting safer
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    • Big Data and IoT in tennis, serving up new insights LUCA boosts brand engagement with “Sponsored Data” product
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    • We have a brand-new website! Get to know the new Telefónica Tech Cyber Security & Cloud website 4th Anniversary of No More Ransom: ElevenPaths, Partner Entity with Two Tools

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    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      Finding the next festival headliner using Big Data

      The music industry is always evolving and, like many other industries, has realised that it oughtto be harnessing the power of Big Data. Historically, human efforts have beenthe driving...
      AI of Things

      And the Oscar goes to… Data!

      This weekend, the 90th Academy Awards will take place at the Dolby Theatre in Hollywood. More commonly known as the Oscars, these awards are the ultimate celebration of the...
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    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      What does Big Data tell us about the way people move around Brazil’s favelas?

      Brazil has seen its fair share of the world’s media spotlight in the past year, with positive storylines around the success of the Rio Olympics, as well as more...
      AI of Things

      Improving intent to purchase with mobile advertising: Success Story of Milpa Real

      The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept
AI of Things

Meet the Hyperconnected Museums of the Future

Today, Friday 18th May, museum all around the globe are taking part in the International Museum Day. This is an annual event organized by the International Council of Museums...
AI of Things

Download your eBook, The Data Economy: Wealth 4.0

Last month, the Telefonica Foundation, in collaboration with Afi (International Financial Analysts), Ariel and Editorial Planeta, published “The Data Economy: Wealth 4.0” which we at LUCA invite you to...
AI of Things

A formula for Victory: Big Data in Formula 1

Japan 1990, most die-hard Formula 1 fans remember the eventful race in Suzuka circuit. As was usual during the late 80’s and early 90’s, Ayrton Senna and Alain Prost,...
AI of Things

Using Data to Manage Emergency Situations

Content originally written by Carmen Rodríguez, intern at LUCA, and Javier Carro, Data Scientist within LUCA’s Big Data for Social Good area. What would you say if we told you...
AI of Things

Data to build a better construction sector

While many sectors and as a consequence many companies are becoming data driven, some have not yet caught up to this new way of doing business. The construction and...
AI of Things

Are you Ready for a Wild World? Don’t miss out on Big Data for Social Good 2018!

Ready for a Wild World? Our next Big Data for Social Good event will be dedicated to Climate Change and Disaster Preparedness Although we often associate Big Data with worries...
AI of Things

Can mobile phone traces help shed light on the spread of Zika in Colombia?

Content written by Daniela Perrotta, ISI Foundation researcher and UN Global Pulse fellow and Enrique Frias-Martinez, Researcher, Telefonica Research, Madrid. Originally posted on the UN Global Pulse blog. Nowadays, thanks...
AI of Things

An introduction to Machine Learning: “What are Insights?”

Content originally written in Spanish by Paloma Recuero de los Santos, LUCA Brand Awareness. Within LUCA, we often talk of “Insights“. Our tools are designed to obtain valuable “Insights”, or “Actionable Insights” that...
AI of Things

Data and Human Resources: a close relationship

We live in an era of burnout, information overload and a battle for work-life balance. More and more, we can see the evolution of Human Resources (HR) into not...
AI of Things

First results of the OOH advertising project in Brazil

On the 26th March, Clear Channel, JCDecaux and Otima presented the results of the OOH map campaigns in Rio de Janeiro and São Paulo that were carried out alongside...

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Mobile Connect is a multi-operator solution driven by GSMA for universal secure access. The user only needs to link their information to their mobile device solution to have quick...
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