|Figure 1: A screenshot from our LUCA Tourism dashboard.
Afterwards, she explained LUCA Tourism, one of our mobile data insights solutions. With this product, we are able to analyze tourist behaviour, gaining key insights on their demographic profiles allowing us to really understand what they want and expect from their trip. Elena explained some of our case studies and also illustrated the two main types of insights we can provide: the movement of people, by showing us a points of interest activity analysis in Barcelona, and the profiling of tourists, through a demo about the demography of tourists in Murcia.
If you’d like to find out more, you can watch Elena’s full presentation here, in Spanish: