AI of Things Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
AI of Things These free Google courses will get you started with generative-AI Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
Antonio Guzmán How Telefónica’s Digital Home response to COVID-19: increasing our offer of entertainment and education As part of our commitment in this coronavirus crisis Telefónica has taken a series of measures and guaranteeing communications has been our priority. The Digital Home unit is committed...
Ana Zamora LUCA’s MWC 2017 Roundup The week started big at MWC with Telefónica’s launch of AURA, the “brains” of its 4th platform. With Aura, we enter into a new phase of Telefónica, the era...
AI of Things Deep Learning and satellite images to estimate the impact of COVID19 Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
AI of Things Success Story: LUCA Transit and Highways England The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
AI of Things How Germany Moves project wins at the German Online Communications Awards In another post from the start of this year, which you can read here, we presented the interactivty mobility map that our colleagues at Telefónica NEXT in Germany had created....
AI of Things Improving intent to purchase with mobile advertising: Success Story of Milpa Real The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
AI of Things Feel Free to browse: How online retailers are driving sales with sponsored data Leading online retailers are using sponsored data to remarkable effect: Consumers are spending more time in apps, browsing more frequently, and making more purchases. Before the internet, ‘browsing’ meant looking...
AI of Things A data-driven football season A game of football lasts 90 minutes, features 2 teams, each with 11 players, and it will hopefully (from a fan’s perspective) contain some goals. In recent seasons, an...
AI of Things Big Data – Driving the Future of the Automobile Industry Are we already living in the future? Take one look at the technology being used in self-driving cars and you would certainly think so. Once only an unrealistic ideology,...
AI of Things GSMA Announces new developments in BD4SG Initiative Last week, September 19th, the GSMA announced, at the United Nations General Assembly Week in New York, new developments in its Big Data for Social Good Initiative. Eduardo Navarro, President...
AI of Things Data Science – Helping consumers to save money and travel for less Have you ever purchased a train or plane ticket online? If so, you will know how hundreds of different website display different prices. Also, you will be aware that...
AI of Things LUCA Talk 7: Using Mobile Data in the Transport Sector The next webinar in our series takes place on the 3rd of October. In this LUCA Talk, you will get the opportunity to hear about how Mobile Data can...
AI of Things How did the temporary closure of Line 5 affect the users of Madrid’s Metro? The Madrid Metro is undertaking important improvements on their transport network. This year, Line 5 which links the southeast-northeast zones to the capital, is the third to display the...
AI of Things Creating smarter fire services using data science Here at LUCA, we are passionate about Big Data for Social Good, or BD4SG. In our previous post, published during the first ‘Big Data for Social Good in Action’...
AI of Things Finding the next festival headliner using Big Data The music industry is always evolving and, like many other industries, has realised that it oughtto be harnessing the power of Big Data. Historically, human efforts have beenthe driving...
AI of Things Cycling in the city? Analysing Cyclist Safety in Madrid with Excel Written by Paloma Recuerdo, original post in Spanish In this post we will see an example of how we can perform simple descriptive analytics on a set of data, without...
José Luis Núñez Díaz Towards a smarter supply chain One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
Florence Broderick Top of the app charts. Shuabang: automated malware made in China Have you ever wondered how some apps rocket up the charts so quickly? Sometimes you’ll spot one that seems like a curveball, like a pub rock covers band hitting...
Florence Broderick "Not today downloaders": New downloaders techniques in Google Play Downloaders are not new in Android, but lately, they are getting more and more important for attackers as a method to avoid Google Play barriers and malware detection. In...
Florence Broderick Information leakage in Data Loss Prevention leader companies Gartner has released a study that classifies the most important companies that offer Data Loss Prevention (DLP) solutions depending on their position, strategy, effectiveness, and market leadership. We have made...
