What is the GSMA?
Announcements in last United Nations General Assembly Week
Telefónica believes in sustainable innovation
Telefónica and Big Data for Social Good
Project Sao Paulo – Big Data for Social Good
|Figure 3: Pilot Project in Sao Paulo|
To reach the project objectives, it is required to collect and analyze mobile and environment data from sensors, as well as, any other data source that could provide valuable information for this purpose.
The project expects to show that correlation of mobile device data location with other datasets will allow to uncover insights and valuable information for local administration about how to improve traffic distribution. Moreover, the trial could come up with additional social and environmental policies that can improve citizen lives.
In addition, this project gives Telefonica a stronger “right to play” in the commercial big data space: we don’t use our customer data only for our own benefit, but we use that same data to help improve the world, “giving the data back” to society.