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    • Your assets controlled with a click: Things Ready Link Distribution and Logistics Companies
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    • Lessons learned from The Cambridge Analytica / Facebook scandal Big Data: Revolutionizing Animal Conservation
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    • #LadyHacker 2021, IT’S HERE! Rock appround the clock, our research in DEFCON

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    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • Olivia Brookhouse

      When will Robots find a place in the Smart Home?

      With the mass introduction of smart speakers, smart doorbells, smart fridges and even smart toilets there is a world of possibilities when it comes to innovating our homes. Whilst...
      AI of Things

      LUCA and CARTO to work together bringing location to the next frontier of Big Data

      The ability to derive actionable insights from analyzing Big Data is a huge component to success for any telecommunications company. Big Data is typically defined as having an inordinate...
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    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      LUCA Tourism at the Mexico Balloon Festival

      Each year, the  Festival Internacional del Globo (FIG), brings together over 200 hot air balloons that fill the sky above the ‘Parque Metropolitano in León, Guanajuato, in what is an...
      AI of Things

      Improving intent to purchase with mobile advertising: Success Story of Milpa Real

      The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
    • Data stories
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      • LUCA Proofs of concept

Área: LUCA

AI of Things

Can mobile phone traces help shed light on the spread of Zika in Colombia?

Content written by Daniela Perrotta, ISI Foundation researcher and UN Global Pulse fellow and Enrique Frias-Martinez, Researcher, Telefonica Research, Madrid. Originally posted on the UN Global Pulse blog. Nowadays, thanks...
AI of Things

An introduction to Machine Learning: “What are Insights?”

Content originally written in Spanish by Paloma Recuero de los Santos, LUCA Brand Awareness. Within LUCA, we often talk of “Insights“. Our tools are designed to obtain valuable “Insights”, or “Actionable Insights” that...
AI of Things

Data and Human Resources: a close relationship

We live in an era of burnout, information overload and a battle for work-life balance. More and more, we can see the evolution of Human Resources (HR) into not...
AI of Things

First results of the OOH advertising project in Brazil

On the 26th March, Clear Channel, JCDecaux and Otima presented the results of the OOH map campaigns in Rio de Janeiro and São Paulo that were carried out alongside...
AI of Things

AI is invading the world of entertainment

Previously in our blog, we have seen how Artificial Intelligence (AI) can help make societies safer and even, in a not too distant future, save lives. In this post,...
AI of Things

Reducing travel delays using Big Data

When we travel by public transport, there are a number of factors that affect our satisfaction with the journey.  Sadly, data science can’t help us to enjoy seats that...
AI of Things

More countries focus on Artificial Intelligence

Many countries are getting up to speed with the benefits of Artificial Intelligence, how it improves processes and make use of data. Previously, this post in the blog featured...
AI of Things

Data Attributes: the new Digital Identity Currency

The 2018 edition of the Mobile World Congress took place in Barcelona between the 25th and 28th of February. During the event, a panel discussion took place that featured...
AI of Things

Weve launches Weve Locate – Location verification technology

Weve, O2´s mobile advertising subsidiary has recently launched a new service, Weve Locate, a location verification product. This new service will allow advertisers to truly reach their target audiences,...
AI of Things

Using Big Data to combat Air Pollution in Brazil

Content originally written by Raquel Carretero Juárez, for the Telefonica Public Policy Blog.   Telefónica Brazil is using mobile network Big Data to monitor air pollution in São Paulo (Brazil) and...

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  • Telefónica Tech

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José Luis Núñez Díaz
Towards a smarter supply chain
One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
ElevenPaths
ElevenPaths announces that its security platform complies with the new european data protection regulation one year earlier than required
The European regulations will enter into force in May 2018, when entities that do not comply can be penalized with fines of up to 4% of their annual turnover.  ElevenPaths...
Florence Broderick
Winners of the Latch Plugins Contest
As you know, last 16th of October 2014, as part of our annual “Security Innovation Day” event, we announced the launch of the “Latch Plugins Contest“, the first Latch...
Florence Broderick
News: Latch plugin for Moodle is out
We have uploaded to GitHub our latest plugin for Moodle. It makes it easier to use Latch technology with this popular e-learning platform. You can download it form here....
Florence Broderick
How to implement Oauth protocol in Powershell (an example with Latch)
Latch already counts with lots of SDKs and plugins, so you can implement it with different languages or use it with your favorite CMS. There is an “unofficial” bash implementation,...
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