Miryam Artigas Telefónica Aura receives the award as a leading Artificial Intelligence company at the GLOTEL Awards Last week, Telecoms.com, the digital transformation news platform, held the seventh edition of the Global Telecoms Awards (GLOTEL Awards) in central London. Like every year, experts from around the...
Richard Benjamins The RAE launches LEIA with Telefónica, Google, Microsoft, Amazon, Twitter and Facebook Last Friday, Chema Alonso and I had the opportunity to attend the closing session of the 16th Congress of the Association of Spanish Language Academies (ASALE) in Seville organised...
LUCA Data Attributes: the new Digital Identity Currency The 2018 edition of the Mobile World Congress took place in Barcelona between the 25th and 28th of February. During the event, a panel discussion took place that featured...
LUCA The new Spain: redrawing the country using mobility data One of the most exciting fields that the use of data opens up is the study of networks. Our societies, communications, infrastructure, businesses and many other areas of life...
LUCA Success Story: pioneering project for economic and social development In a previous article we talked about how important it is to undertake a cultural transformation, that is, of individuals, whilst a company or sector undertakes a digital transformation...
LUCA Improving intent to purchase with mobile advertising: Success Story of Milpa Real The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
LUCA Movistar Team: the best cyclists, the best behind the scenes team, the best strategy and Big Data By Mikel Zabala, PhD (Sport Scientist, Lecturer at Granada University and member of the team of trainers for the Movistar Team), Javier Carro (Data Scientest en LUCA), y Pedro...
LUCA Case Study: LUCA Transit and Highways England Helping the transport industry to become data-driven has been a key aim of LUCA since the beginning. In this post, we will take a look at the specific case...
Stefan Leadbeater How AI is revolutionising the Classical Music industry: An analysis of the musical AI by Aiva Technologies Previous posts by LUCA have touched upon the increasing use of AI in the music industry. Today however, I would like to focus on its use in the area of classical...
LUCA The 2 types of learning in Machine Learning: supervised and unsupervised We have already seen in previous posts that Machine Learning techniques basically consist of automation, through specific algorithms, the identification of patterns or trends which “hide” in the data. Thus, it...
Stefan Leadbeater How Big Data & Artificial Intelligence are having a positive impact in the sport of Rugby Union The use of big data and data analytics is not something which has only just become apparent in sport, in fact it has been around for a long time....
Richard Benjamins Artificial Intelligence for warfare or for maintaining peace On July 3, 2019, I attended an event organized by the Spanish Center for National Defense Studies (CESEDEN) and the Polytechnic University of Madrid (UPM) on the impact of AI...
Antonio Pita Lozano The data-driven transformation of businesses, a matter of survival Written by Antonio Pita During the Digital Enterprise Show (#TelefónicaEmpresasDES) celebrated in Madrid at the end of last month we had the opportunity to look at the state-of-the-art disciplines which surround the...
Anshul Kudal How do you capture clients on multiple channels? Have you heard of the word omnichannel? It is a word which is used a lot in the world of marketing. Like its name indicates, it refers to multiple...
LUCA Business Message main players and roles Telecommunications companies have a natural right to play in enabling communication channels for their customers. However, in the case of P2P (Peer to Peer) messaging we see that Over...
Richard Benjamins London AI Summit 2019 The London AI Summit attracted thousands of visitors; so many more than when AI was still a niche thing in the 90-ies. As always with such big events, it was a...
Stefan Leadbeater Coca-Cola’s use of AI to stay at the top of the drinks market Coca-Cola is the largest beverage company in the world serving over 1.9 billion drinks daily across its 500 brands. Being such a large conglomerate active is so many countries around the...
Óscar Mancebo Movistar Home, the reinvention of the home thanks to Artificial Intelligence At the 2018 edition of MWC, we announced that we were working on Movistar Home, a device aimed at reinventing the home incorporating Aura, Telefónica’s artificial intelligence, for its...
Olivia Brookhouse Big Data, the fuel for Digital Banks In 1981, Bill Gates said “640KB will be enough for anybody”. Surpisingly, it was hard even then, to imagine where we would be today; in a sea of data....
Olivia Brookhouse The Data hiding behind Halloween Big Data and Artificial Intelligence are shaping the future of business with data insights, personalised content and improved user experiences and Halloween, one of the biggest consumer holidays, is...
LUCA The best Data Science certifications Over the last 10 years, the amount of data we have generated has soared to unprecedented heights. It is said that by 2020, each person will be generating 1.7...
LUCA How the fashion industry is applying Big Data and AI Season after season, retailers come up with loads of new products ready to hit shelves worldwide. While at one time, designers had no idea what their customers would like...
LUCA Machine Learning to analyze League of Legends Written by David Heras and Paula Montero, LUCA Interns, and Javier Carro Data Scientist at LUCA When League of Legends was released in 2009, few people could have predicted what...
