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  • IoT
    • Internet of Things… Archaeological Sites What is a connected car and how can it improve the driving experience?
  • Big Data
    • What does it take to become a top class Smart City? Big Data & AI changing the music game: IBM Watson BEAT
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    • The Challenge of Online Identity (I): Identity Is the New Perimeter CapaciCard Is Already Working on iPhone

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      Improving intent to purchase with mobile advertising: Success Story of Milpa Real

      The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
      Fernando Menéndez-Ros

      The expansion and future of Aura, Telefónica’s AI

      A few years ago, Telefónica began a digital transformation process with the aim of seeking simplification, adaptation and the comprehensive digitalisation of the Company through the design and implementation...
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  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      How the workers travel to Distrito T?

      Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
      AI of Things

      LUCA to power data-driven decisions in Brazil’s tourism sector

      Brazil’s tourism industry had a huge boost in 2016 with more than half a million tourists descending upon Rio de Janeiro for the Olympics – making it a record year with...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept
Figure 1: The Royal Palace is one of Madrid's top tourist attractions.
AI of Things

Case Study: LUCA Tourism and Royal Palace Visitors Analysis

Madrid receives almost 6 million international tourists annually, who come to the city to see the history, soak up the sunshine and experience the culture. In addition to this...
Figure 1: DK Management have decided to use LUCA Store.
AI of Things

Case Study: LUCA Store and DK Management, driving footfall and increasing convertion

In case you didn’t already know one of the many products from our business portfolio is LUCA Store. This post will take a look at our collaboration with DK...
AI of Things

What does it take to become a top class Smart City?

The term Smart City is a term that has been coined in recent years following the surge in use of Big Data. At LUCA we have been contributing to...
AI of Things

Data rewards are the new consumer engagement tool & Gigabytes are the new currency

Today’s consumers are fairly savvy about companies selling to them. As they are constantly bombarded with an increasing number of calls to action, these engagement attempts are often viewed...
AI of Things

Machine Learning to analyze League of Legends

Written by David Heras and Paula Montero, LUCA Interns, and Javier Carro Data Scientist at LUCA When League of Legends was released in 2009, few people could have predicted what...
AI of Things

A World-Changing Combination: Dr. Claire Melamed on Big Data, Collaboration and the SDGs

Dr. Claire Melamed is the Executive Director of Global Partnership for Sustainable Development Data (GPSDD), where she leads efforts to collaborate on leveraging data to meet the UN’s Sustainable...
AI of Things

BD4SG: A new way to understand Big Data

Recent years have seen a large public debate surrounding the technology behind Big Data and how it can help optimise organizations, maximise profits and bring companies closer to their...
AI of Things

Responsible data usage for effective advertising

Written by Liao Yin Tung  Recently The Economist stated that “The world’s most valuable resource is no longer oil, but data”. With the rise of mobile technology, traditional advertising has unsurprisingly...
AI of Things

LUCA chooses Hortonworks from Hadoop as its platform to offer Big Data as a service for Spain

As each business sector is becoming increasingly competitive, data has become a key asset to success. In order to best leverage this asset, though, businesses need to ensure that...
AI of Things

LUCA Talk 5: Transforming the Tourism Industry with Dynamic Insights

It is already common knowledge that tourism is one of the biggest successes for the Spanish economy. Travelers are now more informed than ever before, instantly sharing their experiences...

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ElevenPaths Talks: The ISF Standard of Good Practice for Information Security
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Mobile Connect winner of the 'Connected Life Awards'
Mobile Connect is a multi-operator solution driven by GSMA for universal secure access. The user only needs to link their information to their mobile device solution to have quick...
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