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    • IoT to improve your Tourist Experience Women’s Engineering Day: Building New Paths
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    • LUCA Talk 4: Disrupting Mobile Advertising with data-driven solutions Predictive Analysis and Machine Learning improving quality of life for refugees
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    • Cyber Security Weekly Briefing, 21–27 May New Call: ElevenPaths CSE Programme

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      LUCA and the UN World Data Forum: 7 ways mobile data is being used to change the world

      It’s just 6 days now until the United Nations World Data Forum in Cape Town and today we are honoured to be featured as guest contributors on their blog,...
      AI of Things

      Understanding clients of La Vaguada shopping center

      Understanding the profile of clients, and their wants and needs, is vital for any brand. Companies that know what their target audience wants will be able to reach their...
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    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Improving intent to purchase with mobile advertising: Success Story of Milpa Real

      The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
      AI of Things

      Can Big Data reshape the Outdoor Media sector?

      Out-of-home (OOH) adspend in the UK rose to £1 billion  2014, and is predicted to grow by 4.8% in 2016 according to a recent report.  To ensure they benefit...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept
Olivia Brookhouse

ARTYficial Intelligence or just Artificial, can tech be creative?

When I hear the word art, a few masterpieces spring to mind; Monet’s Water lilies, Picasso’s Guernica and Van Gough’s Starry Night. Whilst many artists names’ do not carry...
Carlos Alberto Lorenzo Sandoval

Transform to Perform: If you have talent in your company, don’t let it escape

Cars can’t fly yet, but do we need them when we are experiencing a flood of information from all directions? I have always wondered what the traffic lights of the future would...
Richard Benjamins

Is your AI system discriminating without knowing it?: The paradox between fairness and privacy

This post assumes that readers are aware of the good things that Artificial Intelligence (AI) can bring to our businesses, societies and lives. And also about the most evident challenges that...
AI of Things

LUCA Talk: RCS for Business Messaging, a New Generation

It is undeniable that we are in the midst of a revolution in communications. With more than five billion active accounts in mobile messaging applications and a strong upward...
Olivia Brookhouse

Can Big Data help reduce Deforestation in the Amazon?

The disturbing images and videos of the Amazon ablaze last month were truly shocking and saddening. Not only trees, but wildlife, animals, habitats and homes burned to the...
Víctor González

Improving Effectiveness at a Call Center with Machine Learning

Understanding our clients and giving the best response to meeting their needs in the shortest amount of time possible is key to improving satisfaction and engagement with the company. The problem begins...
Olivia Brookhouse

Could Artificial Intelligence be used to prevent suicide?

The UK and Europe are experiencing a Mental Health crisis, where Suicide is the most common cause of death for men aged 20-49 in England and Wales. According to...
AI of Things

Improving intent to purchase with mobile advertising: Success Story of Milpa Real

The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
AI of Things

Are data-driven strategies in the energy sector competitive? Naturgy proves it.

In today’s data story, we explore the success story of a large energy company, Naturgy, and how its digital transformation process towards becoming a data-driven company is already having...
Olivia Brookhouse

AI in Advertising: Prediciting Trends or Reinforcing Stereotypes?

Have you ever noticed the stark differences between the advertisements shown on our respective Facebook pages, even under the same roof? From Husband to Wife, Mother to Daughter, Sister...

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José Luis Núñez Díaz
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One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
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Our CEO, Pedro Pablo Pérez, will represent Telefonica in the European Cyber Security Organization
Brussels and the cybersecurity industry will earmark up to 1.8 billion euros in research TELEFONICA JOINS THE DECISION-MAKING BODIES OF THE EUROPEAN CYBER SECURITY ORGANIZATION AS...
Florence Broderick
Mobile Connect winner of the 'Connected Life Awards'
Mobile Connect is a multi-operator solution driven by GSMA for universal secure access. The user only needs to link their information to their mobile device solution to have quick...
Florence Broderick
Quick and dirty script in Powershell to check certificate fingerprints
Malware is using signed binaries to attack Windows systems. Malware needs it to get into the roots of the operative system. So attackers steal or create their own certificates....
Florence Broderick
How does blacklisting work in Java and how to take advantage of it (using whitelisting)
Oracle has introduced the notion of whitelisting in its latest version of Java 7 update 40. That is a great step ahead (taken too late) in security for this...
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