Cars can’t fly yet, but do we need them when we are experiencing a flood of information from all directions? I have always wondered what the traffic lights of the future would look like if cars could pass over us, but I never imagined that the technological revolution would happen more in the digital world than in the physical one.
When I was a child, I eagerly waited for the famous flying car to be released on sale, but I was missing something. The changes that were about to come in the technology realm were not to be driven by companies, but by consumer’s needs.
It was the new consumer demands that would set all the technological machinery in motion. Society was not asking for flying cars, it was asking for a more efficient transport system.
And so, as the years went by, and thanks to the Internet and other advances, we began to have more access to information and consequently our consumption habits changed. Today we demand and expect much more from our brands. They should know who we are and tailor their services to best suit us, not only in price, but in quality.
Consequently, companies have had to drastically change their approach to the market and its consumers, not only related to the product or service itself, but even generate new user experiences to aid interaction with the brand. This has been a long process and there is still a long way to go. What is clear is that companies have noticed the benefit of new technologies, such as Artificial Intelligence, to meet those ever-higher expectations of customers.
If that was not difficult enough, then another obstacle has been added; it is not enough to have the will to change, you must know how to do it. Are companies prepared to carry out these changes? What exactly does a company need to do to move towards a new way of working and evolve its business model? Without a doubt, it needs to transform itself culturally and for that, it requires a qualified team. Although this statement may seem obvious, the reality is that it is the main challenge facing companies. Finding people with talent and skills in technologies such as Big Data or Artificial Intelligence, capable of leading the digital transformation of the organization is an increasingly complicated task, especially because of the high demand for these profiles and the shortage of them in the labour market.
Now, if we are aware that the basis of change is people, then equally management must play a crucial role. What is the next step? Invest and create a new department from scratch with only new recruits? It is certainly an option, but not necessarily the best.
Technologies, techniques and processes are changing so rapidly that employees should be valued more for their ability to adapt to the technical requirements asked of them. Otherwise, we may find ourselves in the same predicament when these new tools become obsolete, that we will be left with an outdated team again. So, the key must be to offer timely and quality training to our current teams, whilst of course incorporating new profiles capable of promoting change.
In LUCA, we have created an exclusive area to support companies in this sense, called LUCA Academy; where companies gain access to the knowledge and experience of our data scientists, engineers and data architects, as well as business consultants to train your employees in the use of Big Data and Artificial Intelligence technologies. The goal is to help your organization build AI-driven decision making and achieve the most successful digital transformation.
In the future, I no longer expect the flying car, I expect it to be intelligent. I hope that every brand I interact with takes advantage of the depth of information to target me in a unique and personalized way.
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