LUCA Artificial Intelligence in the Industrial Sector: the success story of Repsol Although technological advances have been left behind in recent years, the industrial sector presents opportunities for developpment in the field of Big Data and Artificial Intelligence, and also in...
Richard Benjamins Towards a new Big Data ecosystem to mitigate Climate Change Big Data can be used to help fight Climate Change [1],[2],[3]. Several projects have analysed huge amounts of satellite, weather and climate data to come up with ways to...
LUCA 5th Annual CDO Forum in London will see Chema Alonso take to the stage The role of the CDO in today’s business environment has been further cemented by the creation of events like the CDO Forum. This event gives a platform for the...
LUCA Deep Learning vs Atari: train your AI to dominate classic videogames (Part II) Written by Enrique Blanco (CDO Researcher) and Fran Ramírez (Security Researcher at Eleven Paths) In this article, the second about our experiment using Reinforcement Learning (RL) and Deep Learning in...
LUCA Success Story: pioneering project for economic and social development In a previous article we talked about how important it is to undertake a cultural transformation, that is, of individuals, whilst a company or sector undertakes a digital transformation...
LUCA Improving intent to purchase with mobile advertising: Success Story of Milpa Real The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
LUCA Understanding clients of La Vaguada shopping center Understanding the profile of clients, and their wants and needs, is vital for any brand. Companies that know what their target audience wants will be able to reach their...
LUCA Can Big Data reshape the Outdoor Media sector? Out-of-home (OOH) adspend in the UK rose to £1 billion 2014, and is predicted to grow by 4.8% in 2016 according to a recent report. To ensure they benefit...
Transform to Perform: If you have talent in your company, don’t let it escapeCarlos Alberto Lorenzo Sandoval 20 September, 2019 Cars can’t fly yet, but do we need them when we are experiencing a flood of information from all directions? I have always wondered what the traffic lights of the future would look like if cars could pass over us, but I never imagined that the technological revolution would happen more in the digital world than in the physical one. When I was a child, I eagerly waited for the famous flying car to be released on sale, but I was missing something. The changes that were about to come in the technology realm were not to be driven by companies, but by consumer’s needs. It was the new consumer demands that would set all the technological machinery in motion. Society was not asking for flying cars, it was asking for a more efficient transport system. And so, as the years went by, and thanks to the Internet and other advances, we began to have more access to information and consequently our consumption habits changed. Today we demand and expect much more from our brands. They should know who we are and tailor their services to best suit us, not only in price, but in quality. Consequently, companies have had to drastically change their approach to the market and its consumers, not only related to the product or service itself, but even generate new user experiences to aid interaction with the brand. This has been a long process and there is still a long way to go. What is clear is that companies have noticed the benefit of new technologies, such as Artificial Intelligence, to meet those ever-higher expectations of customers. If that was not difficult enough, then another obstacle has been added; it is not enough to have the will to change, you must know how to do it. Are companies prepared to carry out these changes? What exactly does a company need to do to move towards a new way of working and evolve its business model? Without a doubt, it needs to transform itself culturally and for that, it requires a qualified team. Although this statement may seem obvious, the reality is that it is the main challenge facing companies. Finding people with talent and skills in technologies such as Big Data or Artificial Intelligence, capable of leading the digital transformation of the organization is an increasingly complicated task, especially because of the high demand for these profiles and the shortage of them in the labour market. Now, if we are aware that the basis of change is people, then equally management must play a crucial role. What is the next step? Invest and create a new department from scratch with only new recruits? It is certainly an option, but not necessarily the best. Technologies, techniques and processes are changing so rapidly that employees should be valued more for their ability to adapt to the technical requirements asked of them. Otherwise, we may find ourselves in the same predicament when these new tools become obsolete, that we will be left with an outdated team again. So, the key must be to offer timely and quality training to our current teams, whilst of course incorporating new profiles capable of promoting change. In LUCA, we have created an exclusive area to support companies in this sense, called LUCA Academy; where companies gain access to the knowledge and experience of our data scientists, engineers and data architects, as well as business consultants to train your employees in the use of Big Data and Artificial Intelligence technologies. The goal is to help your organization build AI-driven decision making and achieve the most successful digital transformation. In the future, I no longer expect the flying car, I expect it to be intelligent. I hope that every brand I interact with takes advantage of the depth of information to target me in a unique and personalized way. If you want to learn more about how we can help you transforming your company, visit our website Is your AI system discriminating without knowing it?: The paradox between fairness and privacyYou are no longer just a company of products or services, you are a data company
LUCA Artificial Intelligence in the Industrial Sector: the success story of Repsol Although technological advances have been left behind in recent years, the industrial sector presents opportunities for developpment in the field of Big Data and Artificial Intelligence, and also in...
Richard Benjamins Towards a new Big Data ecosystem to mitigate Climate Change Big Data can be used to help fight Climate Change [1],[2],[3]. Several projects have analysed huge amounts of satellite, weather and climate data to come up with ways to...
Olivia Brookhouse The Big Data behind Black Friday It is often the products that seem to have “come out of nowhere” that suddenly experience rocket sales and have everyone talking. Whether its health fads such as...
Olivia Brookhouse How to learn Python: the most important skill for employers The application of Artificial Intelligence to optimize Big Data and provide Data Insights is becoming a necessity to all business processes, therefore programmers are in hot demand. Designing effective...
LUCA SMASSA Success Story: Intelligent Parking Services Today we bring another success story from the public sector: the example of SMASSA, the Sociedad Municipal de Aparcamientos (Municipal Parking Company) whose mission is to solve the parking...
Olivia Brookhouse Big Data, the fuel for Digital Banks In 1981, Bill Gates said “640KB will be enough for anybody”. Surpisingly, it was hard even then, to imagine where we would be today; in a sea of data....