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  • IoT
    • Women’s Engineering Day: Building New Paths The emotions of IoT
  • Big Data
    • Stanford University’s “Women in Data Science” to debut in Madrid Advances of Industria 4.0 and its impact on society
  • Cybersecurity
    • The Telco Security Alliance Bolsters Threat Detection Capabilities Through Shared Intelligence Cyber Security Weekly Briefing 28 August – 3 September

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • Diego Martín Moreno

      What are Blockchain and Smart Contracts?

      Blockchain is the new technology for the treatment of data that everyone speaks about, but what is blockchain? Blockchain is a chain of blocks in which we have stored information,...
      AI of Things

      Case Study: Netshoes sponsors its mobile website and app with great results

      In our recent blog post explaining the benefits of sponsored data, we looked at how the company Netshoes used sponsored data to increase their key metrics. In this post,...
    • Artificial Intelligence
      • Big Data & AI Tutorials
      • AI for all
      • AI & Big Data Applications
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  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      How Big Data helped Stuttgart improve commutes and tackle Climate Change

      Here at LUCA, we are passionate about harnessing the power of data to tackle problems. Whether the problem is a global threat like climate change or a personal issue...
      Figure 1: DK Management have decided to use LUCA Store.
      AI of Things

      Case Study: LUCA Store and DK Management, driving footfall and increasing convertion

      In case you didn’t already know one of the many products from our business portfolio is LUCA Store. This post will take a look at our collaboration with DK...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Área: LUCA

AI of Things

LUCA Talk: RCS for Business Messaging, a New Generation

It is undeniable that we are in the midst of a revolution in communications. With more than five billion active accounts in mobile messaging applications and a strong upward...
Olivia Brookhouse

Can Big Data help reduce Deforestation in the Amazon?

The disturbing images and videos of the Amazon ablaze last month were truly shocking and saddening. Not only trees, but wildlife, animals, habitats and homes burned to the...
Víctor González

Improving Effectiveness at a Call Center with Machine Learning

Understanding our clients and giving the best response to meeting their needs in the shortest amount of time possible is key to improving satisfaction and engagement with the company. The problem begins...
Olivia Brookhouse

Could Artificial Intelligence be used to prevent suicide?

The UK and Europe are experiencing a Mental Health crisis, where Suicide is the most common cause of death for men aged 20-49 in England and Wales. According to...
AI of Things

Improving intent to purchase with mobile advertising: Success Story of Milpa Real

The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
Olivia Brookhouse

AI in Advertising: Prediciting Trends or Reinforcing Stereotypes?

Have you ever noticed the stark differences between the advertisements shown on our respective Facebook pages, even under the same roof? From Husband to Wife, Mother to Daughter, Sister...
AI of Things

How the workers travel to Distrito T?

Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
Stefan Leadbeater

How AI is revolutionising the Classical Music industry: An analysis of the musical AI by Aiva Technologies

Previous posts by LUCA have touched upon the increasing use of AI in the music industry. Today however, I would like to focus on its use in the area of classical...
Stefan Leadbeater

How Big Data & Artificial Intelligence are having a positive impact in the sport of Rugby Union

The use of big data and data analytics is not something which has only just become apparent in sport, in fact it has been around for a long time....
Richard Benjamins

Artificial Intelligence for warfare or for maintaining peace

On July 3, 2019, I attended an event organized by the Spanish Center for National Defense Studies (CESEDEN) and the Polytechnic University of Madrid (UPM) on the impact of AI...

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José Luis Núñez Díaz
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One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
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Our CEO, Pedro Pablo Pérez, will represent Telefonica in the European Cyber Security Organization
Brussels and the cybersecurity industry will earmark up to 1.8 billion euros in research TELEFONICA JOINS THE DECISION-MAKING BODIES OF THE EUROPEAN CYBER SECURITY ORGANIZATION AS...
Florence Broderick
Mobile Connect winner of the 'Connected Life Awards'
Mobile Connect is a multi-operator solution driven by GSMA for universal secure access. The user only needs to link their information to their mobile device solution to have quick...
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Quick and dirty script in Powershell to check certificate fingerprints
Malware is using signed binaries to attack Windows systems. Malware needs it to get into the roots of the operative system. So attackers steal or create their own certificates....
Florence Broderick
How does blacklisting work in Java and how to take advantage of it (using whitelisting)
Oracle has introduced the notion of whitelisting in its latest version of Java 7 update 40. That is a great step ahead (taken too late) in security for this...
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