How are we reinventing the home at Telefónica? The pandemic has changed consumer habits and the home has become a space where we work, have fun and socialise.
All of this was possible thanks to the connectivity that Telefónica offers with the most extensive fibre-to-the-home network in Europe. We have proven to be up to the task when our customers needed a fast and efficient network more than ever, enabling them to get the most out of their homes. Our connectivity is complemented by an ecosystem of services and devices. Thanks to Aura, our Artificial Intelligence, it provides unique digital experiences.
And we continue to anticipate the needs and demands of our customers. We do so by focusing on innovation and entertainment in the home with new features and services. If you want to know all the news that we will showcase about the digital home in this edition of MWC21, visit our stand. You can also discover them virtually here. In this post you will find a brief summary of all you can expect.
Managing home connectivity
At Telefónica we knew that offering excellent connectivity was not enough if it was not simple and accessible to our customers. That’s why we developed a market-leading service: Smart WiFi. Thanks to the Smart WiFi mobile app, which is free, customers can manage all their home connectivity directly from their smartphone. They can do so from inside or outside the home.
Not only does it allow them to manage the devices that have access to the Wi-Fi network. They can also block, pause or allow Internet access to these devices. Additionaly, the app offers the possibility of optimising the Wi-Fi or activating services such as Conexión Segura to protect Internet browsing. It also allows them to create profiles to set parental control schedules. Moreover they can conveniently change the Wi-Fi password and even create an exclusive network for guests.
It will soon include a new gaming feature to obtain the best online gaming experience with the highest speed and stability.
Users will be able to play wirelessly and get the same experience as if they were connected via ethernet. The new feature also brings benefits for users of online services such as cloud gaming and multiplayer.
TV-commerce and edutainment Living Apps at MWC21
In the last year, we have seen how online shopping has increased and how it has become a shopping preference for many users. That’s why we were the first Telco to create our own TV-commerce platform within the Living Apps ecosystem at Movistar+ TV.
Our “Shopping” Living Apps catalogue allows companies to create their own online shop on television. That enables them to offer their products to more than one million customers. Our partners include Samsung, Debuencafé, tu.com and Niomia. For companies we have developed an online platform so that they can manage all their products and product information (description, price, stock) quickly and easily.
For the customer we have also developed a crucial part when it comes to making purchases: reinforcing security. Thanks to our collaboration with CaixaBank, users can shop comfortably from their television and confirm payments with the double security factor on their mobile phone. In addition, they do not need to download or install any software to access the Shopping Living Apps.
Edutainment: education and entertainment without leaving Movistar+
In our Digital Pact, digital education is a fundamental pillar to reduce inequality through training. For this reason, we offer content in our Movistar Campus Living App to complement the traditional educational offer.
Movistar Campus has an edutainment offer that combines education with entertainment and offers customers the opportunity to reinforce professional and personal skills for all ages, in different formats, from television. There is language content, master classes in cooking, finance, photography and a wide range of proposals from platforms such as Magistral, Podimo, Duolingo, Vivlium and Zonavalue.
At the same time, it offers edutainment creators the opportunity to make their educational content available to more than one million Movistar customers.
Movistar Tokens at MWC21
Digitalisation is becoming increasingly ubiquitous and Telefónica wants to simplify the way in which people relate to technology. This is how Movistar Tokens came about, the programme that rewards our customers for being increasingly digital.
When the customer performs certain actions, they generate tokens that can then be exchanged for an exclusive catalogue that includes new movie releases or data bonuses, among many other things. This way, they will get the most out of their Movistar world. Activation of this programme is free and very simple. The customer only has to download the Mi Movistar mobile app, access the “My products” or “Explore” section, and register for the programme.
Privacy control with the Movistar Transparency Centre
Telefónica will present its Transparency Centre at MWC21, which is the result of a commitment to offer customers a more transparent and reliable relationship environment. It is an innovative space where customers can easily consult and manage the information they generate using our services. They will also be able to manage their privacy.
The Transparency Centre is now available on the Mi Movistar mobile application, movistar.es and soon on Movistar+ TV. Through the mobile app, in the “Privacy preferences” section, users can manage the processing of their data. In the “Data query and download” section, they can view the data and download a transparency report with detailed information, for example, on the data consumption, calls, etc. All this without complicated technicalities, but in a simple and transparent way, so that our customers can be in control of their data!
This is part of our Digital Home, if you want to know more about it and you are at MWC21 visit stand 3K31 in Telefónica’s Hall 3 or find out more here.