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    • What is Tank Telemetry? Barcelona, Singapore and Amsterdam: sustainable cities thanks to Internet of Things
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    • The evolution of TV – Addressable Advertising: Creating a Better, More Personal TV & Video Experience Quito becomes the first Smart City in Latin America
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    • Cyber Security Weekly Briefing, 4 – 10 March DFIR services in a ransomware incident response

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      Can Big Data reshape the Outdoor Media sector?

      Out-of-home (OOH) adspend in the UK rose to £1 billion  2014, and is predicted to grow by 4.8% in 2016 according to a recent report.  To ensure they benefit...
      Advanced Factories
      Andrés Escribano

      The Ultimate Evolution Towards the Digitisation of Industry

      Digital transformation brings us new opportunities, it is changing our lives both in the way we communicate and in the way we produce. Digitalisation of the industrial fabric in particular...
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      • AI & Big Data Applications
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  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Mobility patterns in Lima and Callao based on Big Data technology

      We often think of Big Data as something exclusive to private companies. But one of the clearest applications is that of public bodies who want to improve the lives...
      AI of Things

      How Big Data helped Stuttgart improve commutes and tackle Climate Change

      Here at LUCA, we are passionate about harnessing the power of data to tackle problems. Whether the problem is a global threat like climate change or a personal issue...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Área: LUCA

Antonio Pita Lozano

The data-driven transformation of businesses, a matter of survival

Written by Antonio Pita During the Digital Enterprise Show (#TelefónicaEmpresasDES) celebrated in Madrid at the end of last month we had the opportunity to look at the state-of-the-art disciplines which surround the...
Anshul Kudal

How do you capture clients on multiple channels?

Have you heard of the word omnichannel? It is a word which is used a lot in the world of marketing. Like its name indicates, it refers to multiple...
AI of Things

Business Message main players and roles

Telecommunications companies have a natural right to play in enabling communication channels for their customers. However, in the case of P2P (Peer to Peer) messaging we see that Over...
Richard Benjamins

London AI Summit 2019

The London AI Summit attracted thousands of visitors; so many more than when AI was still a niche thing in the 90-ies. As always with such big events, it was a...
Alfonso Ibañez

Semi-Supervised Learning… the great unknown

In recent years much progress has been made in solving complex problems thanks to Artificial Intelligence algorithms. These algorithms need a large volume of information to discover and learn, continuously, hidden patterns in the...
Cristina de la Cruz

Do Virtual Assistants improve the user experience with telcos?

Virtual Assistants are more and more relevant in people’s daily lives, especially when it comes to requesting traffic information, reminders, weather reports… However, when it comes to interacting with...
Fernando Menéndez-Ros

“Artificial Intelligence is amazing, but it must act with principles and values.”

This week, Telefónica has played a very important role as a Global Partner Leader in the Digital Enterprise Show (DES 2019), Europe’s largest professional forum dedicated to the digital...
AI of Things

Responsible AI by Design in Practice

How organizations can minimize the risk of undesirable, unintended consequences of AI using a methodological approach The use of Artificial Intelligence is increasing rapidly and can be applied in many...
AI of Things

The future of OpenAI and the alternatives to its end as a non-profit business

Just a few days ago, the well-known research company within the Artificial Intelligence environment, OpenAI, has announced the end of its non-profit operations. Since starting, OpenAI have championed the development and promotion...
Álvaro Alegría

Macro data, macro responsibility

On the 11th April 1945, just two days before his death, during the celebrations of Jefferson Day, Franklin D. Roosevelt uttered a phrase that would remain forever in history:...

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One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
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