Telefónica Tech was Present at Advanced Factories 2021 With Its Proposal For The Industrial Sector

Telefónica Tech    22 June, 2021
Recap Advanced Factories

On the 8th, 9th and 10th of June, the 5th edition of the Advanced Factories event was held in Barcelona, a major event in Spain on industrial automation, robotics and Industry 4.0. In addition, within the framework of #AF2021, the Industry 4.0 Congress took place, the largest congress for southern Europe and especially at national level, where the latest trends for the industrial sector and success stories in the digitalisation of these companies were discovered. This year, Telefónica Tech was an official sponsor of the event, and we were present in the congress agenda to present our technological capabilities in Cyber Security, Cloud, IoT&Big Data and Blockchain and how we contribute to Industry 4.0 thanks to our powerful value proposition, together with other key participants such as Schneider Electric, Siemens, Omron and HP.

In the post we launched last week, our colleague Andrés Escribano told us about the definitive evolution towards the digitalisation of the industry and we reviewed the most important topics that would be addressed at the fair.

During the congress, the Telefónica Tech experts spoke about the extremely high speed at which the sector is transforming, which means that we are already starting to talk about Industry 5.0. There are two main reasons for this new industry: 

  1. Companies require the manufacture of digital products, with high customisation, simplicity and very short delivery times.
  • The COVID effect has accelerated the adoption of Industry 5.0 in terms of: 
  • Process automation. 
  • Remote operations to minimise impacts. 
  • Agile and flexible production lines that withstand peaks and lows and adapt efficiently to changes in consumer demand. 

This situation, also seen as a trend, makes it very important that technological partners with the characteristics of Telefónica Tech support clients in the sector.  

“We believe that only 10% of sensors in the industry are connected, so the opportunity is huge,” Gonzalo Martín-Villa, CEO at Telefónica Tech IoT & Big Data. 

In order to compete in the new Industry, enablers such as IoT, Big Data, Artificial Intelligence, Cyber Security, Cloud… are fundamental. In all of them, Telefónica Tech has important proprietary capabilities that we adapt to the client’s needs and that, together with those of an ecosystem of companies with specific knowledge of industrial processes, allow us to offer e2e solutions to the sector.

“If you are in the industry sector, you have to be already developing projects to digitalise processes, because it will be the differential that will allow you to compete”, Agustín Cárdenas, Director of Business Transformation at Telefónica Empresas. 

In this video, the experts who participated in Advanced Factories 2021 tell us where the sector is heading and why Telefónica Tech’s offer is unique in the market: 

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